Portfolio Diversification- “Don’t Put All Your Eggs in One Basket”
Finance Focused19 Juli 2020

Portfolio Diversification- “Don’t Put All Your Eggs in One Basket”

Coined by Cervantes in Don Quixote, academically formalised by Markowitz in Portfolio Selection and recently popularised by the show Love Island - the idea, “Don’t Put All your Eggs in One Basket,” has endured the test of time – and for good reason.This article explores the concept technically understood by professional and retail investors alike as ‘portfolio diversification.’

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