35. Will avatars ever replace human user researchers? - Rob Symes @ Fortell.ai

35. Will avatars ever replace human user researchers? - Rob Symes @ Fortell.ai

Is there a way to enable a digital avatar to ask a user research questions in an exploratory or qualitative manner? One that elicits useful research insight that can be transcribed and analyzed in real time? If users are wary of the 'uncanny valley' of interacting with an avatar will they engage with it? And how smart can these things ultimately get?

Rob Symes is CEO at Fortell.ai.

In this episode he shares with me his digital career path as a serial entrepreneur and his founder journey so far with Fortell. We discuss the opportunities and risks posed by AI in trying to understand real human user motivation and needs, the resistance he's faced from some corners of the user research community, and the power of actually going out and 'sitting in the customer's shoes', despite all the benefits that remote research can bring.

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future.

Thanks for listening, and I hope you enjoy the episode.

Mike Green

This podcast is brought to you by Researchable UX.

My thanks again to our sponsor Ribbon. If you'd like to learn more, visit their website or reach out to their Founder Axel Thomson directly.

If you have a moment, I'd love to hear your feedback on the podcast to help me improve it.

And finally, if you'd like to support the podcast in a very modest way yourself and help me continue to producing regular content of the kind you'd like to hear, buying me a virtual coffee would be hugely appreciated. Thank you!

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Avsnitt(69)

68. How can AI fulfil technology's promise of making our professional lives easier, simpler and more efficient? - Noam Segal

68. How can AI fulfil technology's promise of making our professional lives easier, simpler and more efficient? - Noam Segal

"Although it's understandable that this technology brings all sorts of concerns and anxieties and worries with it, and I share those, by the way, as well. It's not all excitement. I really think this ...

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67. UX Brighton 2024 - Part 2 - How are you using AI in your own work? What excites or scares you about it?  - Attendees at UX Brighton

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'From an internal perspective we're using AI everywhere from marketing to writing code..' 'I think because everybody is trying to get in the AI game you're just throwing things at a wall and seeing wh...

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66. UX Brighton 2024 - Part 1: How can we reduce UX industry anxiety about AI? - Danny Hope, Curator @ UX Brighton

66. UX Brighton 2024 - Part 1: How can we reduce UX industry anxiety about AI? - Danny Hope, Curator @ UX Brighton

"What we're aiming to do is answer the question, what do UX practitioners need to know about AI? I want to reduce people's anxiety in the same way that my anxiety has been reduced by confronting the t...

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65. What do design teams need to consider when developing products for international markets?: Chui Chui Tan

65. What do design teams need to consider when developing products for international markets?: Chui Chui Tan

Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fi...

10 Juli 202440min

64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher

64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher

"The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right? I think people then start to think 'qual' means talkin...

16 Maj 202452min

63. Researcher Burnout: What is it? How do you spot the warning signs? And what can you do about it?

63. Researcher Burnout: What is it? How do you spot the warning signs? And what can you do about it?

Tina Lickova is an independent researcher and service designer. She is also host of the excellent UX Research Geeks podcast.  In this honest and candid episode, Tina talks with me from personal experi...

12 Apr 202436min

62. How do you uncover the most compelling insights when interviewing your users?:  Author Steve Portigal

62. How do you uncover the most compelling insights when interviewing your users?: Author Steve Portigal

Steve Portigal is an experienced user researcher who helps organisations to build more mature user research practices. He is principal of Portigal Consulting, and the author of two books: Doorbells, D...

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61. What exactly is ’ResearchOps’? How can it help organisations to support research teams to understand their users better?: Julian Della Mattia @ Freelance ReOps Specialist

61. What exactly is ’ResearchOps’? How can it help organisations to support research teams to understand their users better?: Julian Della Mattia @ Freelance ReOps Specialist

Julian Della Mattia is a UX Researcher specialised in Research Operations. He helps companies of all sizes build their user research practices from scratch. In this episode he explains the ResearchOps...

11 Jan 202440min

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