Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward
The CMO Podcast13 Nov 2024

Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward

The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, and elite motorsports. Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the company is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US. McLaren is based in the UK, and is one of the top independent companies in the world. The McLaren team is currently in first place in the 2024 Formula 1 series.

Louise has known for a long time that she wanted a career in sports & entertainment; Louise studied Sports Science and Social Science at Loughborough University in the UK, before joining sports marketing firm Octagon in 1999. Following Octagon, Louise spent nine years at Vodafone, where she worked with McLaren, before eventually joining the racing company in 2017. Louise was appointed CMO in March 2024. As the racing world eagerly anticipates the Las Vegas Grand Prix on November 23rd, Louise welcomes Jim on the track to talk about how storytelling can reshape a brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(420)

Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Grou...

25 Feb 1h

The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of ...

10 Feb 1h

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...

4 Feb 1h 1min

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...

28 Jan 57min

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...

21 Jan 1h 2min

Norm de Greve (General Motors) | Driving into the Next Century

Norm de Greve (General Motors) | Driving into the Next Century

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...

14 Jan 42min

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...

12 Jan 42min

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...

7 Jan 49min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
badfluence
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
tabberaset
24fragor
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
lastbilspodden
kapitalet-en-podd-om-ekonomi
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-veckans-trade