Pro Files featuring Ryan Runke - Snowboard Agent

PRO FILES: RYAN RUNKE

Season 3 Episode 15

On today's show, Ryan Runke with a special edition of Pro Files. This one is about what it take to make as a pro today. Ryan has had a long history in the sport - starting like many, working in a snowboard shop. This proved to be a stepping stone for Ryan who went on to jobs at Version, K2, Rome and Red Bull before becoming an athlete agent. And that's what we focus on here - what it takes to make it, get noticed and maintain a career as a professional athlete in the sport.

Normally we cover a lot more with our Pro Files - and they end up between 1-2 hours long. This one we cut back to the single subject, because we believe there are a lot of riders asking themselves similar questions. Conventional wisdom would hold that a shorter interview is more quick to make - not when yiu pair down a full length interview to something more digestible. Either way, let us know what you think: email mark@thesnowboardproject.com

We talk about:

Difference between athletes from different sports

How to break through from a sponsored amatuer to a paid professional

How an agent discovers talent

Managing career vs. lining up deals (80%manager 20% manager)

Challenges of being an agent - managing expectations

Managing Shaun White, Travis Rice and Ryan Sheckler at the same time for Redbull

What does it take to maintain a pro career and not fall off.

Creating a business plan from an athletic career

The importance of social media to athletes today

Social media training for athletes

Analytics vs. talent

First half hour digs into what it takes

Content is king- media landscape is changing

Hosted by:

Mark Sullivan

Produced by:

Mark Sullivan

Dustin H James

This episode is sponsored by:

Cardiff Snowcraft

@cardiffsnow

www.cardiffsnow.com

Coupon Code: "THESNOWBOARDPROJECT15" {15% off at their website)

Never Summer Snowboards

@neversummer

www.neversummer.com

Lago Snowboards

@lagosnowboards

www.lagosnowboards.com

Check them out!

Subscribe to us on YouTube for video content {including our Real Talk series}

http://www.youtube.com/c/thesnowboardproject