Episode Eleven: Phil Smith on Programmatic Supply Chain Transparency

Episode Eleven: Phil Smith on Programmatic Supply Chain Transparency

In this episode, Mike Nicholson interviews Phil Smith, Director General, of ISBA about the impact and consequences of their ground-breaking and award-winning Programmatic Supply Chain Transparency Study.

In May 2020, ISBA published the findings of their Programmatic Supply Chain Study.

This report was the first of its kind funded by UK advertisers and ISBA and the study was carried out by PwC

The study with a remit to:

* Identify each element of the supply chain

* Understand the services delivered and the costs applied at each stage

* Provide a transparent picture by mapping supply chains from start to finish, using real market data.

The results were widely covered at the time, with the headlines largely focussing on:

* The ‘unknown delta’ of unattributed spend averaged 15% in this study

* The percentage of advertiser spend that reached publishers (“working media”) averaged 51%



Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(154)

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’.Dan is the perfect person to give us insights into bo...

10 Sep 48min

Lucy, James, and Kenya on The Six Sells Podcast

Lucy, James, and Kenya on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform...

2 Sep 38min

Relationships with Stephanie Parry on The Six Sells Podcast

Relationships with Stephanie Parry on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.Here are some of the topics we discussed in this episode:How the client/agency relat...

29 Juli 47min

Media Moments With Sam Eads on The Six Sells Podcast

Media Moments With Sam Eads on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.Sam has an outstanding record of increasing revenue and achieving sustai...

22 Juli 43min

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with arti...

16 Juli 52min

How to Scale AI with Aurelia Noel on The Six Sells Podcast

How to Scale AI with Aurelia Noel on The Six Sells Podcast

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years internati...

8 Juli 1h 2min

Women in Trading with Duri Mehmet on The Six Sells Podcast

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

1 Juli 22min

Kindness in Media with Jo Blake on The Six Sells Podcast

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Juni 36min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
uppgang-och-fall
svd-tech-brief
avanzapodden
badfluence
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
lastbilspodden
fill-or-kill
tabberaset
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
rss-hos-psykologen