The Sunday Read: ‘How Cheerleading Became So Acrobatic, Dangerous and Popular’
The Daily17 Nov 2024

The Sunday Read: ‘How Cheerleading Became So Acrobatic, Dangerous and Popular’

Nationwide, just over a million children, mostly girls, participate in cheer each year (some estimates are even higher), more than the number who play softball or lacrosse. And almost every part of that world is dominated by a single company: Varsity Spirit.

It’s hard to cheer at the youth, high school or collegiate level without putting money in the company’s pocket. Varsity operates summer camps where children learn to do stunts and perform; it hosts events where they compete; it sells pompoms they shake and uniforms they wear on the sidelines of high school and college football games.

Varsity’s market power has made the cheer world a paranoid place. In the reporting for this article, dozens of people spoke about the company in conspiratorial tones better suited to a spy thriller.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Thursday, Feb. 2, 2017

Thursday, Feb. 2, 2017

Who is influencing our new president’s views of Islam and radical Islamic terrorism? Are we seeing the beginning of a Tea Party for the Left? And why are its leaders looking to Republicans for inspiration? More on that — plus Beyoncé — on today’s show. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

2 Feb 201722min

Wednesday, Feb. 1, 2017

Wednesday, Feb. 1, 2017

In a ceremony made for prime-time television, President Trump announced his Supreme Court nominee: Neil M. Gorsuch, a conservative judge with a sterling résumé. We spent the night at The New York Times talking with some of our most insightful colleagues about what the nomination means. We also get on the phone with the chief executive of Hobby Lobby, a company at the center of one of Judge Gorsuch’s most important cases. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

1 Feb 201719min

Coming Soon: “The Daily”

Coming Soon: “The Daily”

This is how the news should sound. Fifteen minutes a day. Five days a week. Hosted by Michael Barbaro. Powered by New York Times journalism. Starting Feb. 1. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Jan 20173min

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