Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith
Sweathead, A Strategy Podcast3 Nov 2022

Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith

Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that helped The Boris Lawrence Henson Foundation launch a campaign to get attention for black student's mental health challenges. The campaign was called “The Unspoken Curriculum”. It recently picked up Gold in the Healthcare category and an honorable mention for Nonprofit Strategy at the 2022 Jay Chiat Awards.

In this episode of Sweathead, we discuss how it came to be–from why the campaign was needed to how the team arrived at their approach as well as the involvement of their clients.

You can see the campaign here: https://borislhensonfoundation.org/unspoken/

Amina Colter Jones (SVP, Health): https://www.linkedin.com/in/amina-colter-jones-94545512/
Dinah Douglas (Senior Strategist): https://www.linkedin.com/in/dinahdouglas/
Laura Goldsmith (Head of Strategy, LA): https://www.linkedin.com/in/lauraseidengoldsmith/


**

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