088: Why You Need to Live Broadcast with Jenny Melrose

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram.

But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say.

These are all things I’ve said to myself.

Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting.

However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us.

My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content.

In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!).

Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do.

We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style.

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live.

My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do.

The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.”

You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

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I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

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Highlights:

• The benefits of doing Facebook Live (more reasons than you think)
• What platforms to do live broadcasting on
• The difference between Instagram video and IGTV
• The recommended length for live videos
• Why you need to have a consistent date and time
• Broadcasting to your Facebook page vs. group
• How to get engagement from viewers
• What you get out of doing live broadcasting as a speaker
• Jenny’s visibility strategy

Links:

Show notes at https://www.speakingyourbrand.com/88

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live

Visit Jenny’s website at https://jennymelrose.com/

Follow Jenny on Instagram @jenny_melrose

Listen to Jenny’s podcast “Influencer Entrepreneurs”