394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads

The essence of persuasive communication is about getting your audience on board with your ideas.

But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively.

By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport.

This is exactly what our Thought Leader Academy grads do in their signature talks!

You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech.

This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.

Show notes at https://www.speakingyourbrand.com/394/

Angela’s website: https://angelacrawfordphd.com/

Eloisa’s website: https://www.walkingtree.green/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/
• Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable