410: 7 Essential Questions for Your Brand Story with Elayne Fluker

410: 7 Essential Questions for Your Brand Story with Elayne Fluker

You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story.

Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you.

My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy.

Elayne is also the author of “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month.

Elayne and I share with you how you can re-brand your brand with 7 essential questions.

We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we’ve both helped our clients successfully navigate their rebranding journeys.

Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence.

This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU.

Links:

Show notes at https://www.speakingyourbrand.com/410/

Elayne’s website: https://www.elaynefluker.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Avsnitt(491)

The Heart of Your Message: Why Emotion is Your Secret Speaking Superpower

The Heart of Your Message: Why Emotion is Your Secret Speaking Superpower

As speakers and entrepreneurs, we often focus on the facts, data, and tactics we want to share – but what about the emotional connection? In this episode, I talk about the power of finding the emotion...

19 Maj 202518min

How to Land a TEDx Talk: From Idea to Application

How to Land a TEDx Talk: From Idea to Application

Have you ever imagined standing on a TEDx stage, spotlight on you, sharing a bold, transformative idea that resonates deeply with your audience?TEDx talks are powerful platforms, not just for deliveri...

12 Maj 202520min

What a Signature Talk Really Is - and What It Should Be Doing for You

What a Signature Talk Really Is - and What It Should Be Doing for You

Have you ever wondered what truly makes a “signature talk”… well, signature? In this solo episode, I’m breaking down what a signature talk actually is (and what it isn’t), why most presentations fall ...

5 Maj 202518min

Want to Feel More Confident on Stage? Start Here.

Want to Feel More Confident on Stage? Start Here.

I’ve been there. Heart pounding, mouth dry, butterflies swirling - even after years of speaking on stages and on live TV. In this episode, I share some of my hardest speaking moments (including my wor...

28 Apr 202520min

The Business of Speaking: From Lead Gen to Speaker Fees

The Business of Speaking: From Lead Gen to Speaker Fees

Are you getting paid - or at least generating leads - from your speaking engagements? Whether you’re speaking on stages, at conferences, or to community groups, your talks can (and should!) work for y...

21 Apr 202530min

428: How to Keep Momentum in Your Business and Visibility When Everything Feels Uncertain

428: How to Keep Momentum in Your Business and Visibility When Everything Feels Uncertain

Do you feel like hitting pause when everything around you feels uncertain? Whether it's the economy, politics, AI, or just the general state of flux we're all living in, it's easy to feel overwhelmed ...

14 Apr 202530min

427: Using Your Voice as a Woman in Leadership with Mary Beth Plank-Mezo

427: Using Your Voice as a Woman in Leadership with Mary Beth Plank-Mezo

What does it really look like to lead with courage, advocate for yourself (and others), and embrace vulnerability as a strength? In this episode, I had the pleasure of talking with Mary Beth Plank-Mez...

9 Apr 202523min

Stop Overloading Your Presentations: Why Less Info = More Impact

Stop Overloading Your Presentations: Why Less Info = More Impact

Are you unintentionally overwhelming your audience with too much information? In this episode, I dive into one of the most common mistakes I see smart, experienced professionals make in their presenta...

2 Apr 202517min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
borsmorgon
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
tabberaset
svd-tech-brief
fill-or-kill
lastbilspodden
24fragor
rss-inga-dumma-fragor-om-pengar
rss-veckans-trade
kapitalet-en-podd-om-ekonomi