Speaking Your Brand: Public Speaking Tips and Strategies7 Okt 2024

413: Design and Deliver Workshops that Get You Leads and Clients

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.

It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.

So often, we hear from women that they don’t want to sell at these types of workshops or presentations.

But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.

We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!

In this episode, Diane Diaz and I talk about:

Deciding which of our offers to present to the audience and why
How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons
How we use our framework to provide a cohesive journey of transformation for the attendees, not just information
The importance of sharing your own personal stories, even in workshops
Using humor and making it fun (even if no one else wants to participate in your dance party!)
The specific sales techniques we used

Links:

Show notes at https://www.speakingyourbrand.com/413/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox
Diane Diaz = https://www.linkedin.com/in/dianediaz/

Related Podcast Episodes:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(517)

Making the Invisible Visible: Live Signature Talks from Our Thought Leader Academy Grads

How do you turn an overlooked pattern or experience into a thought leadership message that changes how your audience sees themselves and the world around them?One of the most powerful things a speaker...

21 Sep 1h

To Get Booked and Referred, You Need Signature Stage Segments

If you want more speaking invitations, it’s tempting to think the answer is more pitching, more social posts, and more cold outreach. But event organizers are receiving more speaker submissions than e...

14 Sep 18min

They Took the Stage at Our Speaking Retreat. What Happened Next?

What stays with you after a speaking retreat - once the filming is over, the notes are back in your hands, and you're home again?We could tell you what happens at one of our in-person speaking retreat...

7 Sep 49min

The Confidence Advice Women Get Backward About Public Speaking

If you've been telling yourself you'll pitch the conference, keynote, or TEDx talk once you feel more confident, I want you to reconsider the order. Public speaking isn't something you do after you be...

31 Aug 20min

Stop Creating Every Presentation from Scratch: Build One Talk You Can Adapt for Any Audience

If you’re exhausted by creating a brand-new presentation every time you’re invited to speak, I get it. You want the talk to fit the audience. But customizing your message is very different from reinve...

24 Aug 32min

Get Hired, Get Referred, Get Clients: The Relationship Side of Speaking with Nikki Rausch

What if the most important sales moments connected to your speaking engagement happen before you step on stage and in the first few minutes after you step off?My guest, sales strategist Nikki Rausch, ...

17 Aug 48min

Executive Presence Starts with Clarity, Not Confidence with Mary E. Maloney

When you hear “executive presence,” do you picture someone walking into a boardroom looking polished, confident, and completely certain of what to say?My guest, Mary E. Maloney, sees it differently. E...

10 Aug 32min

How an I.D.E.A., Not a Topic, Makes You Easier to Refer, Pitch, and Book

When someone asks what you speak about, do you give them one clear answer - or a list that includes a bunch of keywords like leadership, communication, resilience, confidence, and change?I understand ...

3 Aug 20min