413: Design and Deliver Workshops that Get You Leads and Clients
Speaking Your Brand: Public Speaking Tips and Strategies7 Okt 2024

413: Design and Deliver Workshops that Get You Leads and Clients

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.

It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.

So often, we hear from women that they don’t want to sell at these types of workshops or presentations.

But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.

We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!

In this episode, Diane Diaz and I talk about:

  • Deciding which of our offers to present to the audience and why

  • How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons

  • How we use our framework to provide a cohesive journey of transformation for the attendees, not just information

  • The importance of sharing your own personal stories, even in workshops

  • Using humor and making it fun (even if no one else wants to participate in your dance party!)

  • The specific sales techniques we used

Links:

Show notes at https://www.speakingyourbrand.com/413/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:

Avsnitt(493)

312: My Top Tips to Make Your Talks Memorable with Carol Cox

312: My Top Tips to Make Your Talks Memorable with Carol Cox

In the trends for 2023 episode I did 2 weeks ago, trend #3 was about the return and resurgence of in-person activities and events, which means more in-person speaking opportunities.  (Btw, if you have...

16 Jan 202322min

311: How to 10x Your Speaking Skills

311: How to 10x Your Speaking Skills

If you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our first in-person client retreat speaking intensive...

9 Jan 202330min

310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox

310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox

Happy New Year! This is the 5th year in a row I’ve done a trends episode for the start of the year. This may be the most important podcast episode I’ve done to date, as the trends I’m talking about wi...

2 Jan 202322min

309: Year In Review: What Worked, What Didn’t, What’s Next with Carol Cox

309: Year In Review: What Worked, What Didn’t, What’s Next with Carol Cox

I’m taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, this podcast, and the business in general. 🎉  What we’re celebrating t...

26 Dec 202224min

308: Thriving as a Woman in Business with Angela Guice

308: Thriving as a Woman in Business with Angela Guice

This is a tour de force conversation about being a woman business owner and how to navigate changes in the economy that we’re all seeing and experiencing right now. My guest is Angela Guice, the found...

19 Dec 202226min

307: From University Lecturer to Thought Leader with Heather Hausenblas, PhD

307: From University Lecturer to Thought Leader with Heather Hausenblas, PhD

I’m joined in this episode by one of our Thought Leader Academy grads, Heather Hausenblas, PhD. Heather has an impressive background as a health psychology expert, an international award-winning scien...

12 Dec 202230min

306: All Things Speaking with Dorie Clark: What to Charge, TEDx Talks, & More

306: All Things Speaking with Dorie Clark: What to Charge, TEDx Talks, & More

This is a fun and lively conversation about all things speaking, from what to charge to what makes a great TEDx talk to setting long-term goals. My guest is Dorie Clark, who is a keynote speaker, a to...

5 Dec 202236min

305: Spellbinding Storyteller Speaker Archetype with Shannon Bumgarner

305: Spellbinding Storyteller Speaker Archetype with Shannon Bumgarner

This is the fourth and final episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.)   Knowi...

28 Nov 202228min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
uppgang-och-fall
bathina-en-podcast
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
tabberaset
borsmorgon
montrosepodden
fill-or-kill
lastbilspodden