This Packaging Change Sent Sales "Through the Roof"
Problem Solvers26 Aug 2024

This Packaging Change Sent Sales "Through the Roof"

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How He Convinced 300,000 People To Work With Him, From Malaysia

How He Convinced 300,000 People To Work With Him, From Malaysia

It can be hard convincing others to work with you, especially if your company is new. And yet, you need them: They’re your future suppliers, contractors, partners, and sponsors, which means you must f...

9 Okt 201715min

What To Do When Your Solution Is Actually Creating More Problems

What To Do When Your Solution Is Actually Creating More Problems

Hanson Grant had built a hit product called Think Board, and what seemed like a world-class customer support team. But when his product started getting terrible reviews on Amazon, he scrambled to figu...

2 Okt 201717min

How Increasing Your Prices Can Attract Better Customers

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end...

25 Sep 201718min

How To Hire The Perfect Team, With Zapier CEO Wade Foster

How To Hire The Perfect Team, With Zapier CEO Wade Foster

Many entrepreneurs struggle with how to hire the right people. But they don’t always think about when to hire those people. That can lead to disaster, as Zapier cofounder and CEO Wade Foster knows wel...

18 Sep 201719min

How DraftKings Survived And Made Daily Fantasy Sports Legal

How DraftKings Survived And Made Daily Fantasy Sports Legal

How can a company survive a crisis so big, its very future is in doubt? Draft Kings knows the answer. It was a startup on the rise, making millions by allowing fans of fantasy sports to bet online -- ...

11 Sep 201724min

What To Do When Customers Don't Share Your Vision

What To Do When Customers Don't Share Your Vision

What happens when customers don’t share your vision? It can be an emotional blow. Here you poured your heart into a product, only to find that customers want something different. Shira Berk faced this...

4 Sep 201715min

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough fo...

28 Aug 201717min

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

How can you scale yourself? It’s something every successful entrepreneur needs to figure out. At some point, your company will become so big that you can’t be in the weeds the way you once were. If yo...

21 Aug 201717min

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