60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out. What if there was a checklist of 40 marketing and sales tactics that could change the course of your business? And each one took just minutes to execute? The team at Market Your Craft wants you to have the tools and best practices to find new sales quickly for your craft brewery or cidery. Not next quarter. Not even a month from now. Starting tomorrow! We’ve distilled years of working with brands like yours into a blueprint for successful marketing and sales in today’s challenging market. We’ll provide step-by-step instructions for unleashing the power of your: – Brand Website – Public Relations – Events and Activations – Social Media Engagement – Sampling and Demos – Integrated Sales Channels – High-Performance Marketing Strategy Conquer your fear of marketing! Start by storytelling what makes your brand different. You have what you need to jumpstart next-level sales growth right in front of you. We’ll help you prioritize the strategies and tactics. Presentation attendees have access to 15 Complimentary Guides, with proven tools to attract new drinkers, build momentum and capture new sales in this environment. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We’ve worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ’s Brewhouse, Jim Beam, Maker’s Mark and others. Led by Scott Kolbe, industry veteran of 20+ years, our goal is to help you become more discoverable in today’s crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(487)

Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Juni 34min

ESOP as a Succession Plan

ESOP as a Succession Plan

An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value f...

17 Juni 50min

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficien...

10 Juni 28min

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Juni 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Maj 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Maj 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Maj 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Maj 46min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-svart-marknad
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
borsmorgon
dynastin
rss-den-nya-ekonomin
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
borslunch-2