Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Dec 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(383)

From side hustle to system: What the creator economy's maturation means for brands, a podcast sponsored by Hunter

From side hustle to system: What the creator economy's maturation means for brands, a podcast sponsored by Hunter

Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creato...

29 Juni 11min

The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency

The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency

When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency c...

25 Juni 26min

The PR Week: 6.25.2026 - Cannes Lions special

The PR Week: 6.25.2026 - Cannes Lions special

PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subs...

25 Juni 38min

AI has become your key stakeholder, a podcast sponsored by RepTrak

AI has become your key stakeholder, a podcast sponsored by RepTrak

So much conversation around AI has centered on its power as a tool to change how communicators operate. And it’s all valid. However, the realization has become inescapable: AI is no longer just a prod...

23 Juni 23min

The PR Week: 6.18.2026 - Mike Neumeier, Arketi Group

The PR Week: 6.18.2026 - Mike Neumeier, Arketi Group

This week’s guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group.  In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an e...

18 Juni 34min

The PR Week: 6.11.2026 - Jim O’Leary, Penta Group

The PR Week: 6.11.2026 - Jim O’Leary, Penta Group

This week’s guest on The PR Week podcast is Jim O’Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O’Leary talks about why he switched firms and what the agency of...

11 Juni 29min

The PR Week, W6.4.2026: Tyler Perry, Mission North

The PR Week, W6.4.2026: Tyler Perry, Mission North

Does every technology client now need to be able to tell an AI story?  Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. ...

4 Juni 41min

The new influencer playbook, a podcast sponsored by Real Chemistry

The new influencer playbook, a podcast sponsored by Real Chemistry

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand i...

29 Maj 25min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
spar
motiv
de-fyras-gang
tv4-nyheterna-story
rss-expressen-dok
flashback-forever
aftonbladet-daily
rss-sanning-konsekvens
rss-vad-fan-hande
rss-krimreportrarna
svd-ledarredaktionen
rss-flodet
rss-frandfors-horna
kungligt
svd-dokumentara-berattelser-2
grans
dagens-eko