What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Feb 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(359)

The PR Week: 10.15.2025 - Matt Brown, PR Newswire

The PR Week: 10.15.2025 - Matt Brown, PR Newswire

Is the press release back and better than ever? Some experts are making that case, thanks to the emergence of AI and large language models as a search tool. Joining the podcast this week to talk about...

15 Okt 202538min

The PR Week: 10.9.2025 - Jason Abrams, Amtrak

The PR Week: 10.9.2025 - Jason Abrams, Amtrak

On this latest edition of The PR Week podcast, we’re joined by Jason Abrams, senior PR manager at Amtrak, who talks about how his organization measures success and prepares for the unexpectedAlso on t...

9 Okt 202536min

The PR Week: 10.2.2025 - Bill Imada, IW Group

The PR Week: 10.2.2025 - Bill Imada, IW Group

This week’s guest on The PR Week podcast is Bill Imada, PRWeek Hall of Famer and chairman and chief connectivity officer at IW Group. He talks about the just-published Civility Paradox report, which s...

2 Okt 202547min

The PR Week: 9.25.2025 - Mark Truby, Ford Motor Company

The PR Week: 9.25.2025 - Mark Truby, Ford Motor Company

This week’s guest on The PR Week podcast is Mark Truby, chief communications officer at Ford Motor Company. Truby talks about some of his company’s initiatives, from electric vehicles to the renovatio...

25 Sep 202543min

The PR Week: 9.18.2025 - Jon Harris, Conagra Brands

The PR Week: 9.18.2025 - Jon Harris, Conagra Brands

The latest guest on The PR Week podcast is one of the best-networked people in all of business: Conagra EVP and chief communications and networking officer Jon Harris. Harris, who is about to be award...

18 Sep 202547min

The PR Week: 9.11.2025 - Ines Rodriguez Gutzmer, Aflac

The PR Week: 9.11.2025 - Ines Rodriguez Gutzmer, Aflac

The guest on the latest edition of The PR Week is Ines Rodriguez Gutzmer, SVP and chief communications officer at Aflac. She takes us behind the scenes of Aflac campaigns from the newly launched Check...

11 Sep 202545min

The PR Week: 9.4.2025 - Dr. Jamila Cupid, Pepperdine University

The PR Week: 9.4.2025 - Dr. Jamila Cupid, Pepperdine University

Dr. Jamila Cupid is the co-author of Who's in the Room: A Guide to Public Relations from the Black Professional Perspective with Myescha Joell, as well as a professor at Pepperdine University’s Seaver...

4 Sep 202540min

Influence on a whole new level, a podcast sponsored by Spectrum Science

Influence on a whole new level, a podcast sponsored by Spectrum Science

The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression i...

28 Aug 202528min

Populärt inom Politik & nyheter

aftonbladet-krim
p3-krim
rss-krimstad
fordomspodden
motiv
spar
rss-viva-fotboll
flashback-forever
aftonbladet-daily
rss-sanning-konsekvens
blenda-2
svenska-fall
rss-vad-fan-hande
rss-krimreportrarna
rss-frandfors-horna
olyckan-inifran
dagens-eko
rss-flodet
svd-ledarredaktionen
krimmagasinet