Where AI and humanity meet, a podcast sponsored by Cision
The PR Week28 Sep 2023

Where AI and humanity meet, a podcast sponsored by Cision

Featuring:

-Antony Cousins, executive director of AI strategy, Cision

While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.

In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.

He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:

“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).

When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.

AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(360)

The PR Week: 4.17.2025 - Steve Lombardo, Adfero

The PR Week: 4.17.2025 - Steve Lombardo, Adfero

Steve Lombardo recently returned to the agency world at the helm of strategic communications and public affairs shop Adfero. His range of experience includes stops at Koch Industries, Edelman-owned St...

17 Apr 202542min

The PR Week: 4.10.2025 - Crisis Comms Conference 2025 special edition

The PR Week: 4.10.2025 - Crisis Comms Conference 2025 special edition

When a crisis hits, communicators are the ones working behind the scenes to fix the problem and rescue a brand’s reputation. This episode of The PR Week comes to you live from the 2025 PRWeek Crisis C...

10 Apr 202556min

The PR Week: 4.3.2025 - AJ Jones II, Monumental Sports & Entertainment

The PR Week: 4.3.2025 - AJ Jones II, Monumental Sports & Entertainment

AJ Jones II is back full-time in Washington, DC, with a new job leading communications for Monumental Sports & Entertainment, the owner of the NBA’s Washington Wizards, the NHL’s Washington Capitals, ...

3 Apr 202541min

The power of connection: Brands, men and the fight against isolation, a podcast sponsored by Citizen Relations

The power of connection: Brands, men and the fight against isolation, a podcast sponsored by Citizen Relations

Dive into the crucial topic of men's mental health and social connection in this episode featuring Laura Bremer, US president of Citizen Relations and Nate Checketts, co-founder of performance apparel...

27 Mars 202537min

The PR Week: 3.27.2025 - Steve Hirsch, Hirsch Leatherwood

The PR Week: 3.27.2025 - Steve Hirsch, Hirsch Leatherwood

Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation mana...

27 Mars 202545min

The 2025 Comms Report — beyond the numbers, a podcast presented by Cision

The 2025 Comms Report — beyond the numbers, a podcast presented by Cision

The eighth annual PRWeek/Cision industry report recently deployed. PRWeek's Gideon Fidelzeid speaks with Cision’s Katie Tod to dissect key data and highlight what it means for communicators’ day-to-da...

26 Mars 202526min

AI Activated, in partnership with Microsoft, We. Communications, and the USC Center for PR

AI Activated, in partnership with Microsoft, We. Communications, and the USC Center for PR

PR leaders from Microsoft, We. Communications, and the USC Center for PR unpack their latest research on AI’s impact on the industry. The We. Communications and USC Annenberg study Energized by AI rev...

20 Mars 202528min

The PR Week: 3.17.2025 - PRWeek Awards US special

The PR Week: 3.17.2025 - PRWeek Awards US special

The biggest day in the industry got even bigger this year. The PRWeek Awards U.S. kicked off bright and early on Wall Street last Thursday, with PRWeek ringing the opening bell at the New York Stock E...

17 Mars 202549min

Populärt inom Politik & nyheter

aftonbladet-krim
rss-krimstad
fordomspodden
blenda-2
motiv
flashback-forever
p3-krim
aftonbladet-daily
rss-sanning-konsekvens
svenska-fall
spar
olyckan-inifran
rss-vad-fan-hande
svd-ledarredaktionen
rss-krimreportrarna
rss-frandfors-horna
krimmagasinet
grans
rss-flodet
dagens-eko