A masterclass in influence, a podcast sponsored by Cision
The PR Week16 Nov 2023

A masterclass in influence, a podcast sponsored by Cision

Featuring:

-Sinead Norenius, VP of product management, Cision

A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content.

When you listen to this podcast, you’ll quickly learn that expertise is very real and very powerful.

Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.

She also sheds light on a far-too untapped goldmine to reach consumers.

“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”

Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you’re unclear about this, you won’t be after this podcast.

And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.”

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(360)

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One ...

17 Mars 202225min

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

Podcast topics:- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics c...

10 Mars 202241min

The PR Week: 3.3.2022 - Marc Ross, Caracal

The PR Week: 3.3.2022 - Marc Ross, Caracal

Podcast topics:- Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He al...

3 Mars 202242min

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

Podcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how stud...

24 Feb 202227min

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

Podcast topics:- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can be...

17 Feb 202239min

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and dif...

10 Feb 202239min

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

Podcast topics:- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career p...

3 Feb 202239min

The PR Week: 1.27.2022: Diana Littman, MSL

The PR Week: 1.27.2022: Diana Littman, MSL

Podcast topics:- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while sta...

27 Jan 202240min

Populärt inom Politik & nyheter

aftonbladet-krim
rss-krimstad
fordomspodden
blenda-2
motiv
flashback-forever
p3-krim
aftonbladet-daily
rss-sanning-konsekvens
svenska-fall
spar
olyckan-inifran
rss-vad-fan-hande
svd-ledarredaktionen
rss-krimreportrarna
rss-frandfors-horna
krimmagasinet
grans
rss-flodet
dagens-eko