Edu: Product Marketing - A Love Story

Time for another Listener Q&A episode! Chris and Yaniv give clear, actionable answers on the following questions: How to prioritise which features to build? How to think about PR for your startup? When is the right time to start building hype and interest for your product? What’s the best way to cold email potential investors? Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

11 Nov 202228min

The modern software ecosystem is made possible by developer platforms and APIs. Many of the most successful tech startups of recent years have succeeded by offering powerful tools to developers. So what exactly are devekoper platforms, and what makes them so valuable? And how should you think about incorporating developer platforms into your own startup growth story? In this episode, Chris and Yaniv tap into their deep experience building developer platforms to take you through the opportunities, pitfalls, and unique mindset of dev platform creation.

3 Nov 202256min

There comes a point in the journey of most startups when it all turns to sh*t. A crisis looms large and it is up to you, as a leader, to get things back on track. What do you do? How do you talk about it? How do you move quickly without making things worse? And how do you not lose your mind doing it? In this episode, Chris and Yaniv discuss: The different kinds of startup crisis Why you need to stay calm How to communicate with the team Taking responsibility Time dilation: buying yourself more time Being bold & failing forward Looking after your mental health Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

27 Okt 202233min

You can’t disrupt the status quo by accepting it. Too many startup founders accept constraints on what they can do without seriously challenging them, and in doing so miss the opportunity to fundamentally rethink what is possible with modern technology and knowledge. In this episode, Chris and Yaniv discuss the importance of thinking from first principles and challenging constraints in order to come up with a truly disruptive plan. Many startups give up on their vision before they even try. Thinking "like a child". Internal vs. external constraints. Different kinds of external constraints. Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy,  and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

20 Okt 202236min

You can’t swing a cat these days without hitting a startup accelerator. But what actually are accelerators? What’s the point of them? And most importantly, is it worth having your startup go through one? In this episode, Chris and Yaniv will talk you through it: What are startup accelerators? How do they work? The primary benefits of going through a startup accelerator. How to decide whether to apply to a startup accelerator. How to choose an accelerator. Yaniv’s experience going through the Y Combinator accelerator. Listener questions. Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

13 Okt 202236min

Burnout is an ever-present danger at a startup, and as times get tough it is more important than ever to spot the signs of burnout on your team. In this episode, Chris and Yaniv g talk through the things you need to do to avoid or recover from a team burnout situation. This episode covers: What is burnout? Sharing vision and plans. Holding people accountable. Keeping things fresh. Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy,  and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

29 Sep 202238min

We are back with a fresh Listener Q&A episode! Chris and Yaniv dive deep on the following questions: When should you IGNORE advice? Is it ever too early or too late to start a startup? How important are strong sales skills for a founder? What is the Next Big Thing going to be? Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad Please rate and Review The Startup Podcast on your podcast app. Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO. Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw A bit about our hosts: Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/ Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

22 Sep 202229min