Edu: Product Marketing - A Love Story

Is your startup about to snatch defeat from the jaws of victory? When you've built a product that customers love, scaling up to take that product to more customers might seem simple. In fact, the scale-up phase of a startup's life is arguably the time where things can go most spectacularly wrong. Chris and Yaniv talk about all the surprising thrills and challenges of scale-up life, including: “Growth” vs. marketing vs. product Growing your organisation The changing role of founders as an org scales Common mistakes in scale-ups Examples of great execution at this stage Love The Startup Podcast? Don't forget to subscribe, rate, and review us on your favourite podcast app!

24 Mars 202251min

Ideas are cheap, but execution is where the magic happens. Listen as Chris and Yaniv talk about what it means to execute successfully as an early-stage startup.  We finally disagree about something too! Topics covered: What do we mean by execution? What is good execution in an early-stage startup? WTF is an MVP? How do you know you have PMF? The pivot. When to pivot. Common mistakes in early-stage startups. Examples of great execution at this stage.

17 Mars 202245min

Got an idea for a startup? Congratulations, so does everybody else. In this episode, Chris and Yaniv dive deep on the idea of ideas, their role, and their limitations in the context of building a startup. Discussion topics include: Do ideas matter? What does a good idea look like? How does progress create opportunities? And vice versa! Validating your idea. Building consensus for your ideas.

11 Mars 202234min

What is the difference between a Silicon Valley-style tech startup and a regular small business? In this first episode of The Startup Podcast, Chris and Yaniv talk about the many ways people misunderstand what makes startups different to other businesses, and what goes wrong when these differences are ignored.

5 Mars 202235min