089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Nov 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Avsnitt(553)

057 – Reggie Jackson: Drumming for Dr John, Exuding Joy While Performing, Applying Experience to the Gig

057 – Reggie Jackson: Drumming for Dr John, Exuding Joy While Performing, Applying Experience to the Gig

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056 – Kassandra Kocoshis: From Classical to Flamenco to Pop, A Percussionist’s Journey to A Busy L.A. Career

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As a freshman in high school, Kassandra Kocoshis was studying classical percussion in a collegiate program, and went on to DePaul University in Chicago to study with members of the Chicago Lyric Opera...

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Originally from Detroit, Jack White is best known for his work world wide with singer/songwriter Rick Springfield in 1976, 1980-84, and 1990-2002. In the 40 plus years that Jack has been playing drums...

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054 – Willie McNeil: From Punk to Reggae, from Salsa to Burlesque…Putting on a Show for 35 Years

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Willie McNeil came to LA barely out of high school in the early 1980s. He got busy quickly and hasn’t stopped since, playing with bands across the musical spectrum, sometimes as a sideman but more oft...

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053 – Marshall Richardson: Touring with a “Legacy Artist”, Garnering Recording Tips from Pro Engineers, Taking Recommendations Seriously

053 – Marshall Richardson: Touring with a “Legacy Artist”, Garnering Recording Tips from Pro Engineers, Taking Recommendations Seriously

Originally from Memphis, Tennessee, Marshall Richardson moved to Nashville in 2000 after graduating from the University of North Texas with a BA in Music. As a sideman, Marshall has worked with a dive...

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052 – Tina Raymond: Trusting Her Musical Instinct, Being a Woman in a Male-Dominated Field, The Power of Yoga

052 – Tina Raymond: Trusting Her Musical Instinct, Being a Woman in a Male-Dominated Field, The Power of Yoga

The Los Angeles jazz scene has been coming on strong in recent years and Tina Raymond is right in the middle of it. She performs regularly in the city’s top jazz clubs as well as internationally, with...

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051 – Chad Cromwell: Studio Legend, Drumming for Neil Young, Joe Walsh & Mark Knopfler, Creating the Perfect Part in the Studio

051 – Chad Cromwell: Studio Legend, Drumming for Neil Young, Joe Walsh & Mark Knopfler, Creating the Perfect Part in the Studio

Chad Cromwell is known as one of the most respected studio drummers in Nashville. Even before his move to Nashville, Chad had a strong history of live and recording experience with legends like Joe Wa...

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050 – John Kizilarmut: The Pros & Cons of College Music, Removing Barriers Between Genres, Finding His Musical Home in Kansas City

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