089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Nov 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Avsnitt(559)

031 – Josh Birkhimer: All Styles, Full Time Musician in Denver, Kid Rock Stand in

031 – Josh Birkhimer: All Styles, Full Time Musician in Denver, Kid Rock Stand in

Josh Birkhimer has a super diverse skill set that allows him to adapt to any situation and tackle any style of music. From latin and jazz to heavy rock, Josh continues to stay busy through employing m...

10 Sep 201548min

030 – Jason Sutter: Touring with Smash Mouth, Chris Cornell, Marilyn Manson, Foreigner

030 – Jason Sutter: Touring with Smash Mouth, Chris Cornell, Marilyn Manson, Foreigner

Currently based in LA, Jason Sutter is known as a badass rock drummer who’s worked with so many strong rock acts like Marilyn Manson, Foreigner, Chris Cornell, Vertical Horizon and is currently on tou...

2 Sep 20151h 24min

029 – Greg Morrow: ACM Drummer of the Year, Giving Engineers What They Want, Touring to Sessions, Head Combinations

029 – Greg Morrow: ACM Drummer of the Year, Giving Engineers What They Want, Touring to Sessions, Head Combinations

Greg Morrow has been an inspiration for many drummers including myself, not only for his superb drumming but for his humble demeanor. Born in Ripley Tennessee and raised in Memphis, Greg was exposed ...

26 Aug 20151h 36min

028 – Gary Forkum: Owner of Forks Drum Closet, Supporting the Nashville Drumming Community

028 – Gary Forkum: Owner of Forks Drum Closet, Supporting the Nashville Drumming Community

Gary Forkum is the owner of Forks Drum Closet in Nashville Tennessee. What started as a closet full of cymbals and sticks in the back of a music store in 1982, has grown into the premier pro drum shop...

19 Aug 20151h 11min

027 – Willie Cantu: Drumming for Buck Owens, Hanging w/ Tony Williams in NY, Scottish Pipe Drumming

027 – Willie Cantu: Drumming for Buck Owens, Hanging w/ Tony Williams in NY, Scottish Pipe Drumming

Originally from Corpus Christi Texas, one of the most defining moments in Willie Cantu’s music career was at the young age of 17 when he became an original member of the Buckaroos led by Buck Owens in...

12 Aug 20151h 25min

026 – Trey Gray: Drumming for Faith Hill, Jewel, Brooks and Dunn, Pro Gigs and Huntington’s Disease

026 – Trey Gray: Drumming for Faith Hill, Jewel, Brooks and Dunn, Pro Gigs and Huntington’s Disease

Raised in South Bend Indiana, Trey Gray moved to Nashville in 1990. Trey has built a strong reputation in Nashville as a solid and dynamic drummer starting with his work in 1994 with Faith Hill. Later...

6 Aug 20151h 21min

025 – Tim Horsley: Drumming in a Multi-Media World, Working with Keith Urban in the Early Days, Sprinter Van Skeptic

025 – Tim Horsley: Drumming in a Multi-Media World, Working with Keith Urban in the Early Days, Sprinter Van Skeptic

At four years old, Tim Horsley began playing drums and by the age of eight, he was playing live shows with his fathers gospel group in Southern Illinois. This early experience created a foundation for...

29 Juli 20151h 26min

024 – David Santos: Playing Bass for Billy Joel, John Fogerty, Sharing the Stage with Kenny Aronoff, Liberty Devitto, Cindy Blackman-Santana

024 – David Santos: Playing Bass for Billy Joel, John Fogerty, Sharing the Stage with Kenny Aronoff, Liberty Devitto, Cindy Blackman-Santana

Bassist David Santos shares insight into music and drumming that only a bass player can give. David has toured and recorded with Billy Joel/Elton John, John Fogerty, Crosby Stills and Nash, The Nevill...

22 Juli 20151h 39min

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