Foodie Canteen17 Dec 2021

Amazin’ Graze: Growing From Malaysia To USA

Amazin’ Graze is the healthy snack company that is taking the shelves of big grocery stores by storm! This is the story of how three corporate Asian women’s idea of creating healthy granola and snack products in their home kitchen blossomed into an international brand: now satisfying the daytime and late-night munchies of consumers across Malaysia, Singapore, Hong Kong, Australia and the US. Co-founder and CEO of Amazin’ Graze, Amy Zheng, drops some tips on the best way to find your business partners, opens up about the brand’s failure story and gives us a sneak peek into the process behind creating products for people’s moods and desires.

“It’s not about doing, it’s about thinking about what you’re doing.” - Amy Zheng

Timestamps:

00:00 - From working with prison reform and anti-human trafficking efforts to building her own start-up

3:00 - Changing the way we eat

4:57 - Best ways to find business partners: Friends of friends

6:40 - The first BIG break

9:00 - Rise of Amazin’ Graze’s popularity

11:14 - “You’ll get tired of this zero sugar, zero carb life.”

13:03 - Creating a product for people's moods and desires

14:30 - Creative process at Amazin’ Graze

16:17 - “We are a big bakery”

17:42 - Our failure story: Glow Smoothie Bar

18:53 - Things to look out for before going into a new market

21:00 - Values: Profit OR People

23:12 - Open Communication: Running a company with 90% female in the management team

25:46 - Day in the life of a CEO: Setting the right mindset

28:14 - What’s next for Amazin’ Graze

29:40 - “You have to raise a lot of money” is a common misconception

31:56 - “Don’t live in the future.”

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Business enquiries or collaborations - hellofoodiecanteen@gmail.com.

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