S8 E1: Words Tell Us Everything (Jonah Berger)

S8 E1: Words Tell Us Everything (Jonah Berger)

Almost everything we do involves words. "Words," says Wharton professor Jonah Berger, "are how we persuade, communicate, and connect. They're how executives lead, salespeople sell, and parents parent. Even our private thoughts depend on language." But while we live in a world awash in words, we're strangely indifferent about which ones we use. We focus on the ideas we want to convey, not the best way to articulate them. And that, according to Jonah, is a big mistake because "subtle shifts in the words we use can have a big effect on our impact." This week on the show, he'll teach you how to make those subtle shifts so you can become a better communicator, a better persuader, a better friend, and a more confident, effective person. Jonah's new book is called "Magic Words: What to Say to Get Your Way."

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Whether you're plotting a job change or just trying to survive another uncertain year at work, the truth is most of us spend 90,000 hours of our lives working. That's too much time to spend feeling st...

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Some of us may have overindulged during the holidays, and some of us may be trying a Dry January — or at least rethinking our relationship with booze. This is the time of year when we might notice how...

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Forget Self-Improvement. Try This Instead in 2026.

Forget Self-Improvement. Try This Instead in 2026.

Maybe you’ve already set some resolutions for 2026 — exercise more, eat better, be more patient. But here’s the problem: We make these promises to improve ourselves as if our selves are solid, fixed e...

7 Jan 25min

Why a Tough Childhood Might Help Some Kids Survive

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An evolutionary perspective reveals how early adversity can sometimes accelerate development. The Nature of Nurture by Jay Belsky The Social Genome by Dalton Conley 📱 Follow The Next Big I...

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New Year, Same Patterns? Here’s Why That’s OK.

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Now that we’re in early January, a lot of us are thinking about what we want to change this year. But here’s the thing — we often focus on adding new habits when the real question might be, Why do we ...

5 Jan 25min

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Emily Oster is a professor of economics at Brown University and the author of the 2021 book The Family Firm: A Data-Driven Guide to Better Decision Making in the Early School Years. She makes a fascin...

2 Jan 35min

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