#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept. Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency. Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change. JOHNNY'S PATH TO PRESIDENTS CLUB Commercial Account Executive @ Talkdesk Enterprise Sales Development Manager @Talkdesk Team Lead, Enterprise Sales Development @ Mimeo Enterprise SDR @ Mimeo RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

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#394 - How to Close 90% of Leads Without a Single Cold Call | Vin Matano

#394 - How to Close 90% of Leads Without a Single Cold Call | Vin Matano

ACTIONABLE TAKEAWAYS: Leverage Twitter for Outreach: Use X (formerly Twitter) creatively to direct prospects to your personalized email. Vin records and tweets videos at CMOs to grab their attention...

3 Dec 202433min

#393 - Master Parallel Selling Strategies to Speed Up Every Deal | Samantha McKenna | 30MPC Hall of Fame

#393 - Master Parallel Selling Strategies to Speed Up Every Deal | Samantha McKenna | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Schedule regular meetings with your champion to maintain deal momentum and reduce scheduling friction Schedule multiple next steps simultaneously if they're not dependent on e...

2 Dec 202434min

#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-...

28 Nov 202435min

#391 - How to Use AI for Prospecting Executives (Kyle Coleman, Copy.ai)

#391 - How to Use AI for Prospecting Executives (Kyle Coleman, Copy.ai)

ACTIONABLE TAKEAWAYS: Identify Strategic Initiatives: Focus on big company bets that are close to revenue, such as IPOs, international expansions, or mergers and acquisitions. Double Personalize...

26 Nov 202436min

#390 - Hall of Fame: Steven Bryerton

#390 - Hall of Fame: Steven Bryerton

FOUR ACTIONABLE TAKEAWAYS Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question. Ask your prospect what they dis...

25 Nov 202435min

#389 - How to Lead a Sales Team From $0 to $100M in 8-Years

#389 - How to Lead a Sales Team From $0 to $100M in 8-Years

Mark Kosoglow walks through the key skills, responsibilities, and attributes for a Sales Leader at each phase of company growth Doer Phase (0 to $1M ARR): The initial stage focused on finding produ...

21 Nov 202436min

#388 - How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff)

#388 - How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff)

ACTIONABLE TAKEAWAYS: Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making. Leverage Value-Add Inc...

19 Nov 202435min

#387 - Hall of Fame: Josh Braun

#387 - Hall of Fame: Josh Braun

FOUR ACTIONABLE TAKEAWAYS Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highl...

18 Nov 202435min

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