#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: - Head of Sales @ Retool - Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment - Global Head of Commercial Renewals and Retention @ Segment - Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 

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Avsnitt(653)

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

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24 Sep 32min

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more education...

22 Sep 29min

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 9...

17 Sep 37min

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutraliz...

15 Sep 42min

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer...

10 Sep 35min

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messag...

8 Sep 46min

#605 - How to Build a Cleaner Sales Pipeline in the Age of AI | Stevie Case

#605 - How to Build a Cleaner Sales Pipeline in the Age of AI | Stevie Case

Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy. Learn how to separate ...

3 Sep 34min

#604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account

#604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account

Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systemati...

1 Sep 30min

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