722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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8 Steps to Connect & Create Chemistry (or not) w/ Deep Listening Expert Emily Kasriel

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When you read messages on spirituality, you will find many references on the dangers of what we are attached to. I grew up on the Bible which I feel taught attachment to nothing but God. In recent yea...

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I’m bringing back a conversation on the power of reading. Now, this isn’t something you haven’t heard of, but I think we forget the gravity of it, and I want to give quick focus to some new research I...

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The Ripple Effects Of What You Teach Others w/ Seth Godin

“I would like to be measured by what the people who learned from me taught other people.” This is what my guest said, and I’ve never forgotten it. Seth Godin is one of the premier voices of business i...

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Would you like to be better at getting yourself to move? When you have an overall desire, but find yourself struggling to take the first step and just get going? I think we all do in certain areas of ...

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Notice I said “spirit” and not “spirituality.” To me they overlap, but this is not a faith based message. Our focus is, your spirit, which I think of like your energy and your “vibe” if you will. Thin...

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