722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Special: Celebrating “The Red Head”

Special: Celebrating “The Red Head”

Jean Ziglar, Mrs. Zig Ziglar, passed away on July 27, 2018. She was more than Zig Ziglar’s muse, she was his inspiration and helped make the legacy of Ziglar possible. In this brief, special insert, Z...

3 Aug 201818min

598: Who do you want to save?

598: Who do you want to save?

A classic message from Zig Ziglar, an analogy he didn’t write, but he shared in such a tangible, profound way. It’s actually been used prolifically as the story of the sand dollar, and also with a sta...

1 Aug 201852min

597: Ed DeCosta says your habits create you.

597: Ed DeCosta says your habits create you.

Back with executive coach Ed DeCosta, our guest in show 591. This time we go behind the scenes to get his personal habits for success, following the seven spokes on the Ziglar Wheel of Life. I really ...

30 Juli 201832min

596: Do problems or goals motivate you?

596: Do problems or goals motivate you?

We are discussing a very relevant paradigm shift on the topic of goals. Chances are you’ve had “goals” pounded into you for many years. And the term goals may or may not inspire you...and due to that,...

25 Juli 201843min

595: Choosing how you define yourself - Habits with Ryan Levesque

595: Choosing how you define yourself - Habits with Ryan Levesque

We are back with Ryan Levesque, our guest in show 593 where we got his personal development story...then got into his ASK Method where the point is...asking your customers or prospects what they want....

23 Juli 201825min

594: How do you treat yourself like a high performer?

594: How do you treat yourself like a high performer?

A short message from Zig Zigalr where he asks the question, “If you owned a million dollar race horse, would you keep it up half the night, giving it booze, cigarettes and junk food? And if you did, h...

18 Juli 201845min

593: Ryan Levesque is solving all the world’s problems

593: Ryan Levesque is solving all the world’s problems

This show is for all of you who have a product or service to offer...or who want to someday. You, like me, are working hard to create something people want, right? You build and create something, then...

16 Juli 201854min

592: You are at the top when...

592: You are at the top when...

Zig gives us his perspective on what it means to not only get to the top, but go...over the top. This is a significant charge from Zig that comes from a meaningful personal experience in his life. It ...

11 Juli 201854min

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