722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1645)

567: Eben Pagan - How to harness opportunity

567: Eben Pagan - How to harness opportunity

We are talking about opportunity and having a conversation with Eben Pagan who just launched his new book, called…’Opportunity’! Eben Pagan is a guy I (Kevin) met twenty years ago amidst a new real es...

16 Apr 20181h 6min

566: Do you go above and beyond?

566: Do you go above and beyond?

We hear a classic message from Zig Ziglar on Priming The Pump. This message was foundational for Zig’s entire mission. If you’ve heard it once or ten times, you need to hear it again and then step bac...

12 Apr 201837min

565: The fastest way to success - Habits with Tom Ziglar

565: The fastest way to success - Habits with Tom Ziglar

Today we go through the habits of, well, if Zig Ziglar is the king of successful habits, then Tom Ziglar is the crown prince. Tom is renowned for answering a candid question given to him on stage at a...

9 Apr 201825min

564: Relationship building activities

564: Relationship building activities

Zig Ziglar on stage! This is a four minute clip around a personal story from Zig, on what creates strong relationships. From it I posted this question on Facebook, “What activities and experiences do ...

4 Apr 201847min

563: Tom Ziglar - How to transform yourself

563: Tom Ziglar - How to transform yourself

A new message from Zig Ziglarsss - son! Tom Ziglar, CEO of Ziglar. It’s called the Trinity of Transformation. If you were just fine with your life as it is now and had no desire for any change, you wo...

2 Apr 201856min

562: Write your dreams down - Habits with Nick Vujicic

562: Write your dreams down - Habits with Nick Vujicic

This is our habits show and we walk through the 7 spokes on The Ziglar Wheel of Life. Some highlights of Nick’s struggles and healthy habits: Physically he’s thankful for the holy spirit and caffeine!...

28 Mars 201833min

561: Nick Vujicic - Is your limitation an opportunity?

561: Nick Vujicic - Is your limitation an opportunity?

A truly amazing, amazing man. We all come into or end up in this world with some challenges. Just because someone else’s challenges might seem bigger, it doesn’t negate our own. We all want to know ho...

26 Mars 201858min

560: Feel the pain but don’t walk forward in it

560: Feel the pain but don’t walk forward in it

Zig Ziglar talks about positive thinking. We play a clip where Zig dispels the motivational statement of “you cannot do anything with positive thinking,” and gives some funny examples to prove the poi...

23 Mars 201838min

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