722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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20 Daily Activities To Boost Your Mental Health

20 Daily Activities To Boost Your Mental Health

In my show with TJ Powers, talking through his book, The DOSE Effect: Optimize Your Brain & Body By Boosting Your Dopamine, Oxytocin, Serotonin, and Endorphins, he lists out 20 activities to address a...

6 Feb 202513min

Experiencing Your Life Requires Depth - Not Speed

Experiencing Your Life Requires Depth - Not Speed

In our culture today, the concept of “slowing down” has little attraction. We are enamored with speed. So instead of trying to sell “slowing down” let’s look at what the point of questioning our speed...

5 Feb 202511min

Let's See A Video Of Your Daily Viewing Habits To Discern Your Attention Spending

Let's See A Video Of Your Daily Viewing Habits To Discern Your Attention Spending

I’m a very visual guy, so I often think of visual analogies to help me better conceptualize a concept. So imagine you are watching a video tape of yourself, sped up to show all your activities for a d...

4 Feb 202512min

How To Save Up Brain Chemicals To Fuel Your Most Important Efforts w/ TJ Powers

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Sometimes an analogy comes along that just clicks. It takes information you may have heard before and helps drive it home. That is what happened with my guest in this show regarding the brain chemical...

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Can You Really Revamp Your Life & Why Would You w/ Rich Roll

Can You Really Revamp Your Life & Why Would You w/ Rich Roll

In the world of personal development you hear a lot of stories of people making huge changes. Rags to riches, zero to hero, and massive life turn-arounds. It makes for a great story, but is it relevan...

31 Jan 202545min

How Much Do We Really Need A Community

How Much Do We Really Need A Community

Anytime a question like this is posed, you really expect that it’s bait to pull you in and emphasize in this case, how we really, massively need community. I’m not going to do that. I’m quite an intro...

30 Jan 202513min

What Voids Are We Trying To Fill

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A couple episodes ago in my conversation with Ian Morgan Cron on addiction and the benefits of 12 steps, he started off talking about the “great human ache” we all feel and are trying to address. Ian ...

29 Jan 202513min

Are We Addicted & How Do You Know

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I’ve often heard addiction debated, as to what really defines it. I typed into a search engine, “How do you define addiction” and this is what it showed; Addiction is when you have a strong physical o...

28 Jan 202514min

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