722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1645)

384: Kyle Wilson and the power of full immersion

384: Kyle Wilson and the power of full immersion

What you immerse yourself in, will change your life. Kyle immersed himself in the lives and businesses of great leaders and influencers and captains of positive, personal development. It took its toll...

21 Apr 20161h 6min

383: Raising fully functional kids

383: Raising fully functional kids

Teri, my bride, is back to give commentary with me on a clip from Zig where he’s asking if it’s tougher today, to raise positive kids in a negative world. If you have kids…if you want them to succeed,...

19 Apr 201656min

382: Brian Tracy’s hack to personal development success

382: Brian Tracy’s hack to personal development success

This is a “root issue” hack, not a shortcut. Brian Tracy is a legend in personal development. An icon. And he’s still at it hard. No sugar coating, no fluff. He dives right to the heart of personal su...

14 Apr 201656min

381: The fastest way to success. Seriously.

381: The fastest way to success. Seriously.

I don’t like that title, because it’s hard to believe. But when you hear the answer and hear Tom Ziglar and I, Kevin, break it down, I honestly think you’ll agree. I actually don’t know how you CAN’T ...

13 Apr 20161h 8min

380: Striving and struggling for your calling

380: Striving and struggling for your calling

Dr. Ramesh Richard walks us through, “We each have an individual calling. It is our responsibility to pursue it. The pursuit will be a hard life, full of striving and some struggle. It will also be th...

7 Apr 20161h 3min

379: The unavoidable root of your health and happiness

379: The unavoidable root of your health and happiness

Zig expounds on one of his primary pillars of success…relationships. He shares studies showcasing the number one cause of physical and emotional unhealth, is relational unhealth. We have to audit our ...

5 Apr 201634min

378: Kevin Kruse, time travel and extreme productivity

378: Kevin Kruse, time travel and extreme productivity

He interviewed 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs and wrote a book that is the culmination of what he found. It’s called “15 Secrets Successful People K...

31 Mars 20161h 6min

377: Fear not. But how?

377: Fear not. But how?

The phrase “Fear not” occurs in the Bible 365 times. If you think you don’t fear, do you worry? Do you ever have anxiety? Those are forms of fear. Zig takes us through a very scriptural talk about fai...

29 Mars 201631min

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