722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1643)

The Story of Little Ben Hooper

The Story of Little Ben Hooper

Zig Ziglar tells the story of Ben Hooper and how his self-image changed with a dramatic event. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Mars 20126min

The importance of religious training for your children

The importance of religious training for your children

Zig Ziglar encourages you to include spiritual education when raising a positive child. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mars 20128min

Make a new ending

Make a new ending

Zig Ziglar teaches us that when we fail in life, we can start over and make a new ending to the story. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Mars 201211min

Relationships are Important

Relationships are Important

Zig Ziglar encourages you to accept responsibility for your own success. Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Mars 201210min

The Closing Instinct

The Closing Instinct

Zig Ziglar teaches us sales techniques to help us sell more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Feb 201218min

Embracing our Diversity

Embracing our Diversity

Zig Ziglar encourages you to learn from those different from you. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Feb 20129min

Working smarter, not harder

Working smarter, not harder

Zig Ziglar shows you how to be productive in the workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Feb 201215min

Be an optimist with your child

Be an optimist with your child

Zig Ziglar encourages you to be an optimist with your child's potential and watch them grow. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Feb 201216min

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