722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Beyond Customer Service to Customer Satisfaction

Beyond Customer Service to Customer Satisfaction

Zig Ziglar teaches you how to deal with happy and unhappy customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Jan 201115min

Discipline is Key

Discipline is Key

Zig Ziglar encourages you to stay committed to achieving your goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Jan 201111min

Love Cares

Love Cares

Zig Ziglar teaches you the importance of commitment. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Insure Your Attitude

Insure Your Attitude

p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px Verdana} Zig Ziglar gives us ideas of how to keep a positive outlook. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Dec 201010min

A Family Mission Statement

A Family Mission Statement

p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px Verdana} Zig Ziglar teaches you how to raise positive children Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Dec 20108min

Follow through on your goals

Follow through on your goals

p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px Verdana} Zig Ziglar encourages us to persevere and follow through to reach our goals.  Learn more about your ad choices. Visit megaphone.fm/adchoic...

17 Dec 201012min

Overcoming Objections with the QUIET method

Overcoming Objections with the QUIET method

Zig Ziglar teaches us teh Q.U.I.E.T. method for overcoming objections Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Dec 201014min

The Goals Formula

The Goals Formula

Zig Ziglar teaches us the seven step formula to setting goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Dec 201010min

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