722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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No Hacks: Doing The Work w/ Tom Bilyeu

No Hacks: Doing The Work w/ Tom Bilyeu

This is a story of drive. How a guy found his and how he helps others find theirs. Tom Bilyeu describes himself as a scared kid who worked his way out of his fear and ultimately co-founded Quest Nutri...

13 Dec 202456min

No Credit - No Blame: How Would You Be If You Were Anonymous

No Credit - No Blame: How Would You Be If You Were Anonymous

I recently watched a little of a movie called “Above The Shadows” where after the death of her mother, a girl fades away until nobody notices her and she is in essence, invisible. But she still exists...

12 Dec 202413min

Understanding Who You Are vs How You Are

Understanding Who You Are vs How You Are

As we look at personal change, I feel it’s an important distinction to consider whether we want to change who we are, or how we are. I think we often feel ok about who we are at heart. We know we are ...

11 Dec 202413min

Change: Can We Intrinsically Change And Do We Really Want To

Change: Can We Intrinsically Change And Do We Really Want To

In my previous episode with Karden Rabin, co-author of The Secret Language of The Body, he told the story of adopting the persona of an a-hole and making fun of others for a laugh, until he was 19 yea...

10 Dec 202410min

From Jerk To Peace & Healing Practitioner w/ Kardin Rabin

From Jerk To Peace & Healing Practitioner w/ Kardin Rabin

On September 9, 2024 we published a show titled, Your Nervous System Is Controlling You & How To Master It. My guests were Jennifer Mann and Karden Rabin and my muse was their new book, The Secret Lan...

9 Dec 20241h 39min

Essentialism: How To Discover & Get Rid Of The Fluff In Your Life w/ Greg McKeown

Essentialism: How To Discover & Get Rid Of The Fluff In Your Life w/ Greg McKeown

Every Monday I bring you an author with a new book. But in my personal studies, I’m just as equally reading and rereading books from years past. Classics, in my opinion. In 2010, Greg McKeown publishe...

6 Dec 20241h 14min

War & Peace: Which Have You Learned More From?

War & Peace: Which Have You Learned More From?

I’m wrapping up this series that started with Julia Baird australian journalist, broadcaster, author and host of the Not Stupid podcast. About the message in her brand new book: bright shining: how gr...

5 Dec 202413min

Majors & Minors: When Is It Worth Drawing A Line?

Majors & Minors: When Is It Worth Drawing A Line?

I grew up with a mom who said, “Major on the majors, not on the minors.” Meaning to not make a big deal about small things. I ended up being a profound minimizer who was very conflict averse and didn’...

4 Dec 202411min

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