722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Non-Productive Activities: Can Help You Be More Productive

Non-Productive Activities: Can Help You Be More Productive

Wrapping up this series on productivity that started with my conversation with Israa Nasir about the message in her book, Toxic Productivity: Reclaim Your Time and Emotional Energy in a World That Alw...

21 Nov 202414min

Busyness: Is Your Busyness Attracting Or Repelling People?

Busyness: Is Your Busyness Attracting Or Repelling People?

I continue to ponder the message from Israa Nasir in her book, Toxic Productivity: Reclaim Your Time and Emotional Energy in a World That Always Demands More. And I’m thinking about the people in and ...

20 Nov 202411min

Proving Ourselves: Who We Are Trying To Impress & Why

Proving Ourselves: Who We Are Trying To Impress & Why

In my previous episode with Israa Nasir we talked about the message in her book, Toxic Productivity: Reclaim Your Time and Emotional Energy in a World That Always Demands More. Looking at being addict...

19 Nov 202412min

Toxic Productivity: How To Detach Your Self-Worth From How Much You Produce w/ Israa Nasir

Toxic Productivity: How To Detach Your Self-Worth From How Much You Produce w/ Israa Nasir

I think we’re all well aware that our culture has fallen into the idea of being busy is being important. But I’ll admit that even in trying to shed this, I still find myself busy. I just agree to thin...

18 Nov 20241h 51min

Invest In You: Spend 3-5% Of Your Income On Your Personal Growth w/ Dan Miller

Invest In You: Spend 3-5% Of Your Income On Your Personal Growth w/ Dan Miller

I pay attention to shows people refer to, and often in talking about spending money on our personal growth, people will ask me, “What was it your Dad used to say? What percent should you spend on your...

15 Nov 202456min

Threat: When Are You Really At Risk Physically & Psychologically?

Threat: When Are You Really At Risk Physically & Psychologically?

Anxiety is a feeling of fear, dread, or uneasiness that can be a normal reaction to stress. So, what is stress? Stress is a natural response to a perceived threat or challenge that can cause mental or...

14 Nov 202413min

Symptomatic Society: How & Why To Address The Core Issues & Find Wellness

Symptomatic Society: How & Why To Address The Core Issues & Find Wellness

I believe this world and this life is at the core, truly beautiful and glorious. And, we have some very concerning trends to address. Health care is the number one GNP in America. We spend more money,...

13 Nov 202412min

Anxious Food: Sugar & Caffeine Are Not The Only Culprits

Anxious Food: Sugar & Caffeine Are Not The Only Culprits

Let’s take a quick look at foods in regards to anxiety. And I’ll admit up front, I don’t like the messages that put the food and drink I like in their cross hairs. Food is just about my favorite drug....

12 Nov 202413min

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