722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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For some reason unknown to me, narcissism is the new label slapped on anyone we feel is being selfish. And yes, I’ve had it attributed to me. And I feel it about others as well. In an article from the...

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We are born into this world and we just take it in. It’s all we can do. We’re brought up and told what to do. Sent to school to learn the basics and pass tests, then on into the world to maybe get mor...

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At the beginning of my book, What Drives You, I define drive as a strong energy and determination to achieve a goal or satisfy a need. To be rich is to be plentiful and abundant. You could say that su...

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If you are listening to this show, I can confidently know you desire to positively influence other people. This is what real leadership is, whether it’s as a parent, friend, employee or business owner...

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How To Progress With The Weaknesses & Limitations You Truly Have

How To Progress With The Weaknesses & Limitations You Truly Have

When I’m interviewed on other people’s shows about drive, often the first topic they’ll bring up is my claim that everyone has drive. Further, that everyone has just as much drive in them as anyone el...

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Two Small Shifts To Make Getting Off The Coach & Doing Something So Much Easier

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Think about all the “shoulds” in your life. All the things that come to mind that you should do, and that feeling of, “ugh”. And the feeling of, “I know I should, but…” and there is a list of things t...

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5 Keys To Hack The Mind Game Of Your Life

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Take every self-help resource. Every therapy session. Every spiritual resource. From them all we are striving to program, or reprogram, our brains. In order to get us driving further and faster with l...

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