722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1657)

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High blood pressure medications have become one of the most common prescriptions in our culture. Current stats put about 50% of Americans on high blood pressure, with people needing it at younger ages...

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I wrap up our series on Misbelief with The Big Idea, The Big Takeaway & The Big Action where I distill it all down to what most stood out to me. What I see are the foundational fundamentals of the iss...

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We continue our discussion on misbelief and strive to get to the heart of how our beliefs primarily exist to serve and protect us. However they are seldom if ever, fact. I want you to hear that. Few i...

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