722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1657)

#3 Human Design w/ Renée Marino | How To Quit Resisting Your Design And Be In Flow

#3 Human Design w/ Renée Marino | How To Quit Resisting Your Design And Be In Flow

We continue our series on human design, which we kicked off with expert Erin Claire Jones, one of the most influential people in the human design arena. Erin runs Human Design Blueprint, and if you go...

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#2 Human Design w/ Erin Claire Jones | What Drives Erin Claire Jones

#2 Human Design w/ Erin Claire Jones | What Drives Erin Claire Jones

I’m back with Erin Claire Jones, my expert in our series on Human Design. This is the What Drives You episode to talk with her through what drives her in all the key areas of life, and how she walks t...

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#1 Human Design w/ Erin Claire Jones | Discover How You Are Wired To Thrive

We kick off a series on Human Design. I first experienced it like a personality profile, which I’ve grown up taking, from Myers Briggs, to the Disc profile, to most recently the Enneagram. I greatly a...

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This is our Peak Wellness show where we give specific focus to our health and wellness. The vehicle that drives all we do. In this episode…we address how to run. Specifically, how to run without injur...

9 Nov 202349min

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#4 Mindset w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

In this episode… I wrap up our series on mindset, specifically looking at what a growth mindset really is and the understanding that most of us are in fact not walking out a growth mindset, but are st...

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#3 Mindset w/guest Tom Ziglar | How To Grow Your Belief In Yourself

#3 Mindset w/guest Tom Ziglar | How To Grow Your Belief In Yourself

We continue our series on mindset, and specifically, a growth mindset vs a fix mindset, and how those of us who believe we have a growth mindset are often sabotaging it with a fixed mindset. I kicked ...

6 Nov 20231h

#1 Mindset w/ Eduardo Briceño | How To Stop Sabotaging Your Growth Mindset

#1 Mindset w/ Eduardo Briceño | How To Stop Sabotaging Your Growth Mindset

We kick off a series on mindset, and specifically, a growth mindset. We’ll define it, but I think most of you are aware of a growth mindset vs a fixed mindset. And we all probably think we understand ...

3 Nov 20231h 16min

#2 What Drives Eduardo Briceño

#2 What Drives Eduardo Briceño

I’m back with Eduardo Briceño to find out what drives him in the key areas of life. In the previous episode Eduardo and I kicked off this series on mindset, as he is a Stanford-trained mindset expert ...

3 Nov 202348min

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