Experimarketing Episode 25: Make It Sticky
Experimarketing3 Aug 2021

Experimarketing Episode 25: Make It Sticky

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they?

Avsnitt(25)

Experimarketing Episode 28: Website Clicks?! They're Still Clickin'

Experimarketing Episode 28: Website Clicks?! They're Still Clickin'

On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact ...

13 Okt 202133min

Experimarketing Episode 27: No Inventory? No Problem.

Experimarketing Episode 27: No Inventory? No Problem.

On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay, Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launc...

21 Sep 202136min

Experimarketing Episode 26: Making It Our Business

Experimarketing Episode 26: Making It Our Business

On this episode of Experimarketing, Matt and Colin have a chat with Matt Childers, Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' ...

24 Aug 202149min

Experimarketing Episode 24: Online, Offline & Everything In Between

Experimarketing Episode 24: Online, Offline & Everything In Between

On this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the cus...

16 Juli 202143min

Experimarketing Episode 23: Untapped Audience

Experimarketing Episode 23: Untapped Audience

The dynamic duo is back and this time, they're talking to Adam Dennis, Founder & Principal of SurgeMetrix, about tapping an untapped audience! Marketers and advertisers alike, does your dealership or ...

15 Juni 202155min

Experimarketing Episode 22: We Have Problems...

Experimarketing Episode 22: We Have Problems...

On this episode of Experimarketing, Colin and Matt are joined by Ilana Shabtay, Director of Marketing for AutoLeadStar and Co-Host of the InsideAuto Podcast, about the pain points in the automotive sp...

2 Juni 202142min

Experimarketing Episode 21: Going Loco for Local

Experimarketing Episode 21: Going Loco for Local

On this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as the host of the KPI Cafe podcast, to discuss local campaigns...

17 Maj 202141min

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