Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ryan Holiday, stop writing books that are just for me! With "Perennial Seller" you just answered an obsessive question I've had for years: What makes something, someone, some product, some art, withstand the test of time? What is the magic sauce? The secret formula? What makes something sell a million copies a year (music, art, books, products, etc)... forever? I want to know. I'll try my best to summarize our conversation and your book but people should buy the book for your 1000s of examples: BE COUNTERINTUITIVE If you write what everyone else is already thinking, then nobody needs to read your work, or use your product. They already have it. It doesn't matter if you are 50% better than anyone else. Nobody understands how to judge that except the experts in your field. And those experts don't care about you. They might even hate you. Create your own field. And be 1000% the best in that field. DON'T TRY TO COMPETE The 100th person who writes a "50 Shades of Grey" style book, or a disco pop EMD album can...MAYBE...get 1% of the audience. If you find an underserved audience, you can get 100% of it. There's an important side effect of this: IF YOU ARE DOING SOMETHING FOR THE MONEY...YOU LOSE. Because the rest of the world is competing for that dollar. Money is a side effect of creativity, quality art, creating something unique, and building your marketing into that art. VALIDATE THE IDEA Test out sample chapters. Release songs on YouTube. Keep iterating. Keep digging for your authentic voice. In comedy, it took Louis CK 20 years of telling jokes before he found his voice when talking about dating and parenting. Don't look for LOTs of fans at first. Look for the hard-core fans. The ones who will stick with you while you go on this crazy ride. The ones who will share. What my prior podcast guest, Kevin Kelly, calls "The One Thousand True Fans". DON'T GIVE UP IF YOU DON'T WIN ON DAY ONE Ryan told me that "Smokey and the Bandit" beat "Star Wars" at the box office the same weekend they both opened. I did not know that! It almost seems like blasphemy to me. John Grisham only sold a few thousand copies when he first published "A Time To Kill". Only much later did it sell millions. Catcher in the Rye had a slow start. Now sells a million copies a year. The best works of art and the best products have to fight the masses to find their right audience. But when they do, the audience will reward them. Write or create what is unique to you, find the 1000 true fans. The ones who are hard-core and love the value you bring. And serve that market over and over. That divides the winners from the non-winners. TELL A STORY THAT IS PERSONAL TO YOU "Choose Yourself" could have been another ranty personal development business book ("Blah!"). Instead I wove in a personal story of struggle and loss and pain. Pain that changed me and still does every single day to (hopefully) lesser extent. This is what makes a story both unique (it's my story) and universal (everyone experiences pain, everyone wants to solve it). Too many people play a persona ("my life is perfect so let me teach it to you") and that's inauthentic. TELL A STORY THAT RESONATES WITH EVERYONE Star Wars is a perfect example. It's the 'arc of the hero'. A boy who struggles, encounters problems, faces them, lives forever. I.e. Jesus. Krishna. Buddha. Star Wars is a sci-fi western (great example of "idea sex") where he innovated on the graphics but used a story that was basically "Focus grouped" for thousands of years. Thousands! So he stuck within the rules of a genre (actually several that he combined) but also made it uniquely his own. This is the key to successful art. Telling a story that is personal to you AND resonates with everyone is very difficult. It takes practice. It takes marketing. It takes listening. That's why these are the items that become perennial sellers. It's worth... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(1375)

Mr. Wonderful: Live in Las Vegas! | Kevin O'Leary at Web3 Expo

Mr. Wonderful: Live in Las Vegas! | Kevin O'Leary at Web3 Expo

"Mr. Wonderful" Kevin O'Leary joins James for a 'fireside chat' in front of a live audience at this year's Web3 Expo in Las Vegas!The pair discuss Kevin's current venture, WonderFi, which "provides access to decentralized and regulated centralized crypto platforms and is focused on building the future of finance". The conversation also pivots to how federal regulation and the $USDC stablecoin will open investment opportunities to sovereign wealth funds and provide a much faster and cheaper replacement to the current EFT system.-----------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Okt 202229min

Secondhand Smoke Causes Secondhand Coolness | The Onion's Scott Dikkers

Secondhand Smoke Causes Secondhand Coolness | The Onion's Scott Dikkers

Before there was "Fake News" there was the Fake News, and today's guest - The Onion co-founder Scott Dikkers - was the driving force behind the farce. Dikkers has been an editor-in-chief or General Manager of the newspaper and website for three spans between its founding in 1988 and 2014.Scott is also the bestselling author of over 20 humor books, including the lauded 3-book How to Write Funny series, and codified the '11 Funny Filters' that are used in almost every joke. ------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Okt 20221h 16min

How Will the War in Ukraine End? | Brandon Webb

How Will the War in Ukraine End? | Brandon Webb

On October 3rd, SOFREP Editor-in-Chief Brandon Webb wrote an OpEd asking "Is The Media Edging us Closer to Nuclear World War Instead of Diplomacy in Ukraine?".  Today, Brandon - a famous Navy SEAL sniper, military instructor, author, and entrepreneur - joins the show to discuss the war in Ukraine's past, present, and future from multiple perspectives.Additional Topics Include:How did the Iraq war boost Iran's influence in the Middle East? (00:07:23)Why does Putin want Ukraine? (00:09:32)How could Russia have a soft landing? (00:19:33)Brandon's prediction for the outcome in the next 6-months (00:37:52)What does AI think will end the war in Ukraine? (00:52:41)------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Okt 202256min

Modern Finance, Web3 & NFTs | James on 'The NFT Show'

Modern Finance, Web3 & NFTs | James on 'The NFT Show'

At this year's Web 3 Expo, James sat down with @PioVincenzo_ for a special interview on The NFT Show YouTube channel.Topics include:The importance of product vs. services (00:07:17)StockPickr.com and Mike Lazerow (00:13:43)James' crypto ads plastered across social media (00:18:24)James' hedge fund days (00:30:54)James' take on the NFT space (00:36:47)Bitcoin vs Ethereum (00:47:34)Will corporations adopt Ethereum or use their own blockchains? (00:53:44)------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Okt 202257min

Is There Anyone You Wouldn't Interview? | Andrew Gold

Is There Anyone You Wouldn't Interview? | Andrew Gold

"If there are three ways to win status: one is dominance, one is success, and one is virtue." Fan favorite guest Andrew Gold returns to the show for a 2-part, 2-hour meta-interview focusing on the thornier aspects of interviewing polarizing guests and how the public reacts.In recent years, Andrew Gold has hosted psychopaths, gang members, accused murderers, and cult members. James has taken an apolitical - or possibly anti-political - approach to the guests on his show. While Andrew has been relatively unscathed, James continues to receive backlash from both sides of the political spectrum when interviewing polarizing figures.Enjoy the show's first episode recorded in person at James' house in Georgia!Also make sure to check out his podcast with the link below:https://podfollow.com/on-the-edge-with-andrew-gold------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Okt 202257min

The Making of a Customer | Home Depot Co-Founder Bernie Marcus

The Making of a Customer | Home Depot Co-Founder Bernie Marcus

Whenever you need anything, why would you look anywhere else? Philanthropist and entrepreneur Bernie Marcus joins James on the show to coincide with the release of his new book, Kick Up Some Dust: Lessons on Thinking Big, Giving Back, and Doing it Yourself. One part chutzpah lesson, one part masterclass in charitable giving, our 93-year-old guest gives straight-ahead answers and personifies the concept of lifelong learning and finding out "how dumb we were yesterday".Additional topics include:Bernie's relationship with Sam Walton (01:50)"We want our customers to know, whenever you need anything, why would you look anywhere else?" (09:18)How do you build up a sense of what risks to take? (15:11)The Marcus Autism Center (17:25)Learning to handle and overcome failure (00:22:53)Philanthropy through The Marcus Foundation (00:34:32)------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Okt 202259min

A 'Make Me a Millionaire' Mentee's Musings | James' Interview on "The James Quandahl Show"

A 'Make Me a Millionaire' Mentee's Musings | James' Interview on "The James Quandahl Show"

Today, former Make You a Millionaire mentee James Quandahl hosts James on his one-on-one podcast,  "The James Quandahl Show". Below are the notes James Quandahl wrote to accompany the interview:This is a very special episode because I finally had a chance to record a conversation with someone who needs no introduction for the listeners of this show... my good friend and mentor James Altucher.During today's episode, we discussed why James believes hosting a podcast is like taking classes from the best professors ever.The negative effect social media has on our focus, careers, life, etc.Why we have the tendency to do what is bad for us... even when we know it is bad.And how James feels it may be good to be a little anxious.We dig into why he doesn't consider his writing or podcast to be in the self-help category, and instead how his books are a story of how he helped himself.Finally, we spoke about the ramifications of James's viral article, NYC is Dead Forever, Here's Why, and if James writes to be controversial.We discussed all of this and so much more in today's episode, so please give it a listen and send me a message with your thoughts @JamesQuandahl on Instagram and Twitter... And if you're enjoying the show please subscribe or follow and share this episode with a friend.Episode resourcesJames's article on anxiety, I need a check for one million dollarsJames's viral article, NYC is Dead Forever, Here's WhyNotePd.com: Where you can write 10 ideas per day, join challenges, use AI to create images and ideas, and much much more.My podcast episodes with Robyn Altucher... Episode 1, Episode 2Cal Newport, So Good They Can't Ignore YouDo The Work, by Stephen Pressfield------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Okt 20221h 17min

Andrew Tate: The Most Googled Man in the World Refuses to be Cancelled

Andrew Tate: The Most Googled Man in the World Refuses to be Cancelled

When the most powerful people in the world are trying to destroy you and you refuse to die, it starts to cross your mind, "What's coming next?" In 2015, Andrew was a world kickboxing champion known to James as the son of International Chess Master Emory Tate.  The two started conversing in the wake of Emory's untimely passing and have sporadically kept in touch.Seven years later, Andrew - retired from competitive contact sports - has taken the internet's mantle as a self-proclaimed free speech advocate "embroiled in a battle against The Matrix". Having been de-platformed from Instagram, Facebook, TikTok, YouTube, and Twitter despite multi-million followers on each site, James reached out to Andrew looking for clarity into his current situation as an impartial third party.What follows is an unfiltered hour of provocative and polarizing conversation.------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Okt 202255min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
svd-ledarredaktionen
rss-dagen-med-di
avanzapodden
fill-or-kill
lastbilspodden
24fragor
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
borsmorgon
rss-en-rik-historia
bathina-en-podcast
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi