How To Build A Recession Proof And Virtual Business With Webinars | Casey Zeman

In this episode of the Millionaire Mindcast, we have a remarkable guest, Casey Zeman who shares his knowledge and tips on how to build an amazing business online, why you should leverage webinars in your business model, and shares tactical strategies to start with a webinar!

Casey Zeman is an author, entrepreneur, business owner and founder of EasyWebinar, the all-in-one webinar platform that is helping companies grow and scale their message through sales experiences and relationships leveraging online workshops/meetings and webinars.

Casey was a mortgage broker before the recession hit in 2008. In order to grow his mortgage business, he strived hard to gain knowledge with online marketing where he connected and resonated with his audience. Up until he became a YouTube marketing expert and consultant.

However, his true passion is to convey things into a video. Casey has a vision to create an online course and sell it. It was a dream come true when he founded the EasyWebinar where he creates and offers different online courses that help businesses grow, build lasting relationships with their audience, and create a successful webinar campaign.

Therefore, Casey’s advise, if you want to establish better sales experiences with your business, you should consider digitizing and using an online medium to replicate what’s already been done. Hence, you don’t need to be a toastmaster and to be perfect to be able to manage a webinar.

Some Questions I Ask:

• Why did you guys take off from LA to Iowa? (00:34)
• Where did these all start for you in your own entrepreneurial journey? (02:47)
• What kind of person or company or industry can leverage webinars? (12:52)
• What are some of the early mistakes that you see new adaptors of webinar making that they could easily avoid? (21:12)
• What are some of the characteristics or skills set of the people performing and leveraging webinar to get the results they're hoping to get? (27:08)
• What are some of the trends that you see that you guys are paying attention to and trying to grow into and get in front of as we move forward in this digital landscape? (33:08)

In This Episode, You Will Learn:

• Why webinar is a better medium rather than PDF, video course, and other lead generation source (14:33)
• The framework of making money through webinar (19:38)
• Things that hold people to incorporate a webinar into their business (23:29)
• Steps to get started with webinar (25:05)
• Growing and selling through an automated webinar (27:45)

Quotes:

• “One good webinar can be your main marketing tool.”
• “If you can drive traffic to it, you can get more people to register for it.”

Connect with Casey Zeman on:

Website

Instagram

YouTube

LinkedIn