39. Etsy Marketing Mastery: How to Stand Out and Thrive in a Competitive Marketplace with Monica Little

In this episode we're hosting Monica Little, a business coach with expertise in Etsy marketing. Monica shares her personal journey of transitioning from a corporate job to becoming a successful Etsy seller with a multi six figure business and eventually a business coach.

She highlights the importance of understanding the psychology of Etsy shoppers and how sellers can differentiate themselves from the competition. Monica provides valuable insights into optimizing product images, crafting compelling listing descriptions, and leveraging customer reviews to drive conversions and business success.

Whether you're a new or experienced Etsy seller, this episode offers actionable strategies to help you effectively market your products and stand out in the Etsy marketplace.

The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more.

EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.

Sign up for EverBee for free at the link - https://everbee.io

Guest Bio

Monica Little is a business coach and former small business owner who started her journey on Etsy. With a background in marketing and a passion for organic skincare, Monica grew her own small business, Plant Based Beauty, to multiple six figures. She discovered the power of effective marketing on Etsy and now helps other small business owners succeed on the platform. Monica's expertise lies in understanding the psychology of Etsy shoppers and teaching sellers how to separate themselves from the competition through strategic product images, listing descriptions, and customer reviews. She believes in the importance of making e-commerce accessible to everyone and using it to make a positive impact on families and communities. Monica shares her knowledge and insights on her podcast, The Product Is, and can be found on Instagram at @MonicaLittleCoaching.

Course: ​​https://www.monicalittlecoaching.com/

Timestamps with key takeaways:

(2:11) The psychology of an Etsy shopper.

(12:26) Shopping habits on Etsy.

(24:11) Psychology behind product photos.

(26:57) Social proof in product photos.

(31:35) Finding What Lights You Up.

Entities mentioned:

ecommerce, Etsy, seller, podcast, marketing, competition, product images, listing description, conversions, views, business success, Everbee, business platform, accessibility, positive impact, families, communities, small business owner, corporate job, passion, organic skincare, health and wellness, cancer, trial and error, struggle, marketing background, Expedia, customer loyalty, website, pricing, value, trust, shipping, free shipping, customer experience, user experience, credibility, reviews, social proof, value ladder, differentiation, print-on-demand, product selection, proof of concept, data analysis, creativity, action, Instagram, podcast, dreams, goals