#12: AI for CMOs series with John Dougherty, Brighton Jones

#12: AI for CMOs series with John Dougherty, Brighton Jones

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing.

In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and business segments as “clients,” and focuses on providing the assets and tools needed for each to accomplish their goals. Improving marketing through the use of AI-powered tech opens up opportunities for John and his team to build and nurture and community through unique relationships with their customers.

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Avsnitt(246)

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#245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

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29 Sep 1h 31min

#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

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24 Sep 44min

#241: Pacing the Frontier Gets Political, Why AI Labs Could Keep the Best Models for Themselves & Introducing the AI Transformation Blueprint

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#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

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A former OpenAI and Anthropic researcher resigned with a warning that went viral, reigniting the "should we slow down?" debate. Then OpenAI said an internal model solved the Navier–Stokes Millennium P...

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#238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital Employees

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