#17: AI for Advertising

The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:00 — GPT-5’s Continued Chaotic Rollout 00:16:03 — Meta’s Controversial AI Policies 00:28:27 — Demis Hassabis on AI’s Future 00:40:55 — What’s Next for OpenAI After GPT-5? 00:46:41 — Altman / Musk Drama 00:50:55 — xAI Leadership Shake-Up 00:55:55 — Perplexity’s Audacious Play for Google Chrome 00:58:32 — Chip Geopolitics 01:01:43 — Anthropic and AI in Government 01:05:17 — Apple’s AI Turnaround  01:08:09 — Cohere Raises $500M for Enterprise AI  01:10:57 — AI in Education This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

19 Aug 1h 17min

GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:57 — GPT-5 Launch and First Reactions 00:25:29 — DeepMind’s Genie 3 World Model 00:32:20 — Perplexity vs. Cloudflare Crawling Dispute 00:37:37 — OpenAI Returns to Open Weights 00:41:21 — OpenAI $500B Secondary Talks 00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update 00:49:57 — AI and the Future of Work  00:56:02 — OpenAI “universal verifiers” 01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce 01:02:59 — ElevenLabs Launches AI Music 01:05:32 — Meta Buys AI Audio Startup 01:09:46 — Google AI Pro for Students This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.  For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

12 Aug 1h 15min

This episode may just be the calm before the GPT-5 storm… We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education. Show Notes: Access the show notes and show links here Timestamps:  00:00 — Intro 10:27 — OpenAI’s Explosive Growth 16:52 — Microsoft and OpenAI Near Contract Agreement 23:23 — ChatGPT Study Mode 28:42 — How We Talk About AI’s Impact on Jobs 36:16 — Microsoft Paper on AI Jobs Impact 41:24 — AI’s Impact on the Consulting Industry 47:01 — Apple AI Acquisition Speculation 51:26 — Earnings Reports 58:16 — Gemini 2.5 Deep Think 01:04:29 — Meta’s Vision for Superintelligence 01:12:46 — ChatGPT Shared Links Indexed by Google 01:15:05 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

5 Aug 1h 19min

What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them? Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:23 — White House AI Action Plan 00:31:55 — How AI Could Upend the World Economy 00:39:37 — GPT-5 Rumors 00:47:52 — AI Is Impacting Tech Jobs 00:53:08 — Advice for College Students 00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI 01:08:32 — The First AI for Therapy 01:12:31 — AI’s Environmental Impact 01:17:04 — AI Search Summaries Result in Fewer Clicks 01:19:45 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

29 Juli 1h 24min

AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up. This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:47 — ChatGPT Agent 00:14:17 — Grok 4 00:17:46 — Grok Controversy 00:32:07 — Meta Superintelligence Labs 00:35:16 — Windsurf Drama 00:37:28 — Kimi 2 00:42:35 — AI Browsers 00:47:05 — Microsoft’s Layoffs and AI 00:52:27 — More Meta Updates 00:55:53 — More OpenAI Updates 01:03:13 — Google Updates 01:07:57 — Apple Might Use Anthropic or OpenAI for Siri 01:10:59 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our 50th Intro to AI session happening on August 14. You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

22 Juli 1h 14min

AI is reshaping hiring, law, and business strategy. Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Meta’s billion-dollar talent raids, and OpenAI’s mysterious hardware rebrand drama.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:00 — Anthropic Wins Key Lawsuit Against Authors 00:19:37 — AI’s Impact on Hiring and HR 00:31:34 — OpenAI is Now Doing Consulting 00:39:28 — OpenAI - Jony Ive Drama 00:43:08 — OpenAI’s Microsoft Office Rival 00:47:53 — Intel Outsources Marketing to Accenture and AI 00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI 01:01:53 — More Meta AI Recruitment Efforts 01:07:15 — AI First Book Release 01:12:20 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

1 Juli 1h 17min

Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI? 00:07:24 — Question #2: What exactly is an AI roadmap? 00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 —  Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower? 00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools? 00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations? 00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach? 00:24:51 —  Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level? 00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags? 00:30:47 —  Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation? 00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement? 00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative? 00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them? 00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example?  00:45:54 — Question #15: What excites you most about AI’s potential for startups right now? 00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits? This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

26 Juni 56min

This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:41 — The New Jobs AI Could Create 00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment 00:39:28 — Your Brain on ChatGPT 00:52:22 — Fallout from the Meta / Scale AI Deal 00:55:27 — Meta and Apple AI Talent and Acquisition Search 01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense 01:08:53 — Veo 3’s IP Issues 01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact 01:15:29 — The Pope Takes on AI 01:18:39 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

24 Juni 1h 23min