#17: AI for Advertising

#17: AI for Advertising

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.

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Avsnitt(226)

#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

OpenAI shipped GPT-5.6, ChatGPT Work, and GPT-Live this week, and the real story is the move from chat to computer-use agents. Paul and Mike break down what changed, then get into enterprise AI agents...

14 Juli 1h 33min

#224: Fable 5 Is Back, Palantir CEO’s Explosive Interview, the Pillars of Business AI Transformation & OpenAI Offers 5% of Company to US Government

#224: Fable 5 Is Back, Palantir CEO’s Explosive Interview, the Pillars of Business AI Transformation & OpenAI Offers 5% of Company to US Government

Are enterprises blindly surrendering their competitive edge to frontier AI labs? In Episode 224, hosts Paul Roetzer and Mike Kaput dissect the urgent power shift between AI developers, regulators, a...

7 Juli 1h 26min

#223: AI Answers - AI Washing, Flatter Org Charts, Advice for Students, Agent Security & the AI Writing Gap

#223: AI Answers - AI Washing, Flatter Org Charts, Advice for Students, Agent Security & the AI Writing Gap

The questions people ask about AI have changed. A year ago, they wanted to know what ChatGPT was; now they're asking how to redesign workflows around agents and whether a model can be trained the way ...

2 Juli 56min

#222:  GPT-5.6, Government Staggers AI Model Releases, Agents Are Transforming Work & Growing Data Center Backlash

#222: GPT-5.6, Government Staggers AI Model Releases, Agents Are Transforming Work & Growing Data Center Backlash

OpenAI just previewed GPT-5.6, but for the first time, the U.S. government is deciding who gets access to a frontier AI model. Paul Roetzer and Mike Kaput break down what they're calling the soft nati...

30 Juni 1h 25min

#221: Anthropic vs. the White House, Microsoft CEO on the Future of Firms & AI’s Token Crisis

#221: Anthropic vs. the White House, Microsoft CEO on the Future of Firms & AI’s Token Crisis

Anthropic's most powerful models are still offline, and the U.S. government now wants a guarantee no lab can give. Paul Roetzer and Mike Kaput unpack the ongoing export-control standoff, the Lutnick l...

23 Juni 1h 25min

#220: AI Answers - The 2026 State of AI for Business Report

#220: AI Answers - The 2026 State of AI for Business Report

Seventy-one percent of professionals expect AI to eliminate more jobs than it creates — but only 20% worry about their own. In this AI Answers episode, Taylor Radey joins Paul and Mike to unpack that ...

18 Juni 1h 5min

#219: Claude Fable 5, OpenAI IPO, Apple Siri AI Finally Unveiled & Is the Era of Affordable AI Over?

#219: Claude Fable 5, OpenAI IPO, Apple Siri AI Finally Unveiled & Is the Era of Affordable AI Over?

The U.S. government forced Anthropic to pull Fable 5 and Mythos 5 from general availability just days after they launched as the most capable models publicly available. Paul and Mike work through how ...

16 Juni 1h 15min

#218: Anthropic IPO, Trump AI Executive Order, Rising AI Costs & OpenAI Merges Codex Into ChatGPT

#218: Anthropic IPO, Trump AI Executive Order, Rising AI Costs & OpenAI Merges Codex Into ChatGPT

Anthropic filed for an IPO and published a paper warning that recursive self-improvement may arrive faster than anyone is ready for. Paul and Mike break down both, then cover Trump's AI executive orde...

9 Juni 1h 25min

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