Ep. 25: Instructor Series: Maintaining and Growing your Gym
BJJ Mental Models24 Juni 2019

Ep. 25: Instructor Series: Maintaining and Growing your Gym

Once you've opened your gym, how do maintain and grow your membership base? Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students. Mental models discussed in this episode: Investing in Loss https://bjjmentalmodels.com/investing-in-loss/ Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.co...

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Ep. 316: Content Overload, feat. Jake Luigi

Ep. 316: Content Overload, feat. Jake Luigi

This week we're joined again by Jake Luigi from Less Impressed More Involved and Outlier DB! In this episode, Jake discusses a problem we can all relate to: content overload in BJJ. Jake shares grea...

23 Dec 202456min

Mini Ep. 33: Layers of Strategy

Mini Ep. 33: Layers of Strategy

In this week's mini-episode we explain the layers of strategy: every good plan needs a solid foundation and a flexible perimeter. This concept applies to all manner of strategies, both on and off the...

19 Dec 202411min

Ep. 315: Defensive Angles, feat. Priit Mihkelson

Ep. 315: Defensive Angles, feat. Priit Mihkelson

This week we're joined again by Defensive BJJ coach and BJJMM fan-favorite guest Priit Mihkelson! In this episode, Priit discusses the importance of angles when defending from inferior positions. Pr...

16 Dec 20241h 4min

Mini Ep. 32: Funneling

Mini Ep. 32: Funneling

In this week's mini-episode we explain funneling, a key concept for building Jiu-Jitsu strategies. The idea is to build "funnels," or pathways to where we have an unfair/asymmetric advantage. A good...

12 Dec 20248min

Ep. 314: Reluctant Leadership, feat. Ken Postnikoff

Ep. 314: Reluctant Leadership, feat. Ken Postnikoff

This week we're joined by Ken Postnikoff! Ken is the black belt head coach at Confluence Jiu Jitsu and a longtime member of the BJJMM community. In this episode, Ken introduces the concept of "reluc...

9 Dec 202457min

Mini Ep. 31: Asymmetric Warfare

Mini Ep. 31: Asymmetric Warfare

In this week's mini-episode we explain asymmetric warfare (or asymmetric advantages, if you want to be less dramatic). Asymmetric warfare means looking for unfair advantages: places where we are stro...

5 Dec 20249min

Ep. 313: Second-Level Coaching, feat. Fiona Geisinger

Ep. 313: Second-Level Coaching, feat. Fiona Geisinger

This week we're joined by Fiona Geisinger! Fiona is the founder of Athletic Arts and is a Brazilian Jiu-Jitsu black belt training out of Calgary, Alberta, Canada. In this episode, Fiona explains sec...

2 Dec 20241h 10min

Mini Ep. 30: Predictable Responses

Mini Ep. 30: Predictable Responses

In this week's mini-episode we explain predictable responses. This mental model teaches us that each technique has a series of common reactions, and knowing these reactions allows you to anticipate a...

28 Nov 20247min

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