#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send us Fan Mail Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and op...

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Patrick Stewart, CEO, Apricot Lane Boutiques

Patrick Stewart, CEO, Apricot Lane Boutiques

Send us Fan Mail Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 aft...

16 Sep 202029min

Tom Nichols, Author, The Death of Expertise

Tom Nichols, Author, The Death of Expertise

Send us Fan Mail Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Na...

15 Sep 202025min

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Send us Fan Mail Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hote...

10 Sep 202036min

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Send us Fan Mail Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one...

10 Sep 202021min

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Send us Fan Mail In this Loyalty Live interview, Kim Welther, VP, and Jeremy Riga, VP of Technology for Baesman and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing indust...

8 Sep 202024min

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Send us Fan Mail In this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the cha...

4 Sep 202028min

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Send us Fan Mail How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, ...

28 Aug 202048min

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Send us Fan Mail While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress reta...

26 Aug 202020min

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