The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

Deep Focus CEO Ian Schafer talks with Recode's Peter Kafka about why the digital advertising world is due for a shake-up. Schafer says he's skeptical of the branded content studios being created inside big media companies because he doubts they can compete with Google and Facebook for the same business. He argues that the online ad economy has grown too big and the future must entail "fewer, better ads" that may be more individualized to consumers and placed on new, unconventional platforms. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Rufus Griscom, Heleo CEO

Rufus Griscom, Heleo CEO

In an episode that originally aired on Recode Decode, Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also talks about how much things have changed since he launched his first media startup, Nerve.com, in 1997. Learn more about your ad choices. Visit podcastchoices.com/adchoices

31 Dec 201521min

Ev Williams, Medium CEO

Ev Williams, Medium CEO

In an episode that originally aired on Recode Decode, Medium CEO Ev Williams talks with Peter Kafka about why writing on the Internet today is all about the platform. Plus: Why did Williams and the rest of Twitter's board seemingly change their minds about Jack Dorsey's eligibility to be CEO again? Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Dec 201532min

Katie Nolan, Fox Sports TV Host

Katie Nolan, Fox Sports TV Host

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Dec 201523min

Brian Rolapp, NFL Media Czar

Brian Rolapp, NFL Media Czar

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Dec 201534min

Ricky Van Veen, CollegeHumor Co-Founder

Ricky Van Veen, CollegeHumor Co-Founder

In an episode that originally aired on Recode Decode, CollegeHumor co-founder Ricky Van Veen talks with Peter Kafka about monetizing content on the Internet and why a lot of that content is moving to "old" platforms like TV. Plus: Who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Dec 201533min

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