Ep 49: OrbitMI | Steering SaaS Growth Through Marketing with David Levy

Ep 49: OrbitMI | Steering SaaS Growth Through Marketing with David Levy

In this episode of Maritime SoftwareHub - The People Podcast, Callum Beaumont speaks with David Levy, Chief Marketing Officer at OrbitMI. They explore the pivotal role of marketing in a SaaS company, David's extensive experience in the field, the evolution of OrbitMI's solutions, and the significance of data integration.

Takeaways

  • Marketing plays a vital role in scaling SaaS companies
  • Orbit MI focuses on data integration for better decision-making
  • Intelligent connected workflows enhance operational efficiency
  • A well-structured marketing team is essential for growth
  • Listening to the market is crucial for product-market
  • Employer branding impacts recruitment and company perception
  • AI is transforming marketing efficiency and content creation
  • Measuring marketing success requires close collaboration with sales teams
  • Every interaction contributes to a company's brand image

If you would like to contact David please email david.levy@orbitmi.com or visit www.orbitmi.com.

++

This podcast was brought to you by Cordell Beaumont, the

specialist digital and commercial shipping recruitment agency www.cordellbeaumont.com.

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