The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6
On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.We'll be outlining the specific tactics we use at Vainu to create de...
18 Okt 202241min
Key takeaways from Inbound 2022 and SaaStr Annual 2022 | Vainu Live | Episode 5
In this episode, Mikko will be reporting back from Inbound 2022 and Saastr Annual 2022 to discuss his key takeaways from these huge events with Aamer and all of you.Valuable for anyone interested in h...
5 Okt 202223min
How to use LinkedIn Matched Audiences to its full potential | Vainu Live | Episode 4
Aamer is riding solo as he discusses how using company data can improve the effectiveness of any account-based marketing campaigns you’re running with LinkedIn Matched Audiences. Valuable for everybod...
20 Sep 202213min
The launch of Vainu Global | Vainu Live | Episode 3
Vainu's co-founder and product manager Mikko Honkanen is back on the show to talk about Vainu Global, which is a database of more than 60M companies worldwide. It's designed for all HubSpot users as i...
7 Sep 202246min
There's no standard industry classification for SaaS | Vainu Live | Episode 2
There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications ...
25 Aug 202230min
Prospecting is hard, but it doesn’t have to be | Vainu Live | Episode 1
In our first episode, we discuss B2B sales prospecting with our expert, Juha Tarkkanen. We will talk about a variety of topics, including:-Manual vs. automated prospecting-How to define your ICP-What ...
17 Aug 202243min
